Hi guys, I’m Peter Andre and welcome to #itsfine, a brand-new tailored meal plan with a game changing approach to achieving your goals and being rescued from fad diet culture.

I’ve been using this approach for years but I just hadn’t found anything to help me do it. And experiencing the pressure to lose weight put on people in the entertainment industry, it caused me to see a wider problem in society that needed fixing.

In searching for my own solution I found Ben, pictured next to me and the #itsfine lifestyle and just had to join the business with our goal of rescuing people from fad diets.

Ben pioneered the nutrition industry, by making the concept of tailored nutrition accessible online over 10 years ago and has since helped hundreds of thousands of people achieve their health and fitness goals.

His passion and interest comes from not only his frustration and desire to rescue millions of people from fad diet culture, but also his own incredible personal journey of losing 140Lbs and experiencing first-hand just how destructive the dieting industry can be.

With #itsfine we have taken the stress, strictness and hard work of daily calorie counting and changed the game by giving you one simple, tailored, weekly target to work towards as we guide and educate you through the process.

Hundreds of amazing recipes with the complete flexibility to say #itsfine to anything else you fancy within that week.

No Gimmicks. No Guilt. No Worries and therefore no SELF SABOTAGE.

How are we different?

We tailor your calories over a week, not a day!
This gives you complete flexibility around your lifestyle and meal choices to achieve sustainable results.

Tailored weekly portion control + Flexibility = Sustainable Results

We took the inflexible and stressful method of daily calorie counting and turned it into a much more manageable and sustainable weekly target.

Delicious tailored recipes with the ability to swap ingredients, and the freedom to say #itsfine to all the food you love without feeling guilty.

You will feel empowered as you break free from fad diet culture safe in the knowledge you’ll have all the tools you need for long term success living the #itsfine lifestyle.

Features include:

A tailored meal plan approved by a registered NHS dietitian, with hundreds of meat, vegetarian and vegan recipes.

Ingredient swaps tool to change all recipes in line with allergies, budget and personal taste - all at the touch of a button with us taking care of all the maths for you.

A handy diary planner to stay organised and remain on target each week.

Interactive shopping list for convenience.

Activity tracker and beginner to advanced bespoke training plans.

Keep track of your progress with our success area. Monitor weight and inch loss as well as celebrating all those “non-scale” victories.

Nutritional tutorial videos.

Community support.

All of this is available as in-app purchases, at £11.99pm, £29.99 per quarter or £83.99 per annum.

For further details check

What’s New

Version 1.7.3

Improved steps functionality and bug fix.
Updated recipes, with increased swap options.

Ratings and Reviews

4.4 out of 5
56 Ratings

56 Ratings

AJ Cameron ,

Fine diet app review

Purchased the app as I had been following the team on Instagram and Facebook for a while - the app is really easy to use and makes forward planning really easy. The recipes are really easy to follow with a video demo which I love and the swaps feature is great. The scan feature in the it’s fine section is still quite new so some items not found but this can be overcome by manually inputting the nutritional info

Apple_Bee ,

Limited recipes for long term use

I initially got this app due to the feature of the recipe quantities changing to adjust for your calories. However, they had to get rid of this feature due to issues if you added off plan food (defeats part of the marketing of it as flexible!) so now the recipes will stay at a set amount despite what calories you may have consumed that day or week.

Initially I found the range of recipes great. However new recipes are hardly added so I still have the same ones as neatly a year ago. Some new recipes added since I first signed up but I’m pretty sure it’s only about 10. Therefore great for short term use but unless you want to eat the same meals forever it’s less useful. I’d recommend instead spending your money on Nutracheck and using that to educate yourself about food and calories by designing your own meals!

p georgina ,

Fantastic App

I’ve been using the fine diet app for a month now. Never has trying to lose weight been so easy. Everything you could possibly need to help you is included in the features. The recipes are fab and tasty and updated all the time, plus using the swaps feature allows you to create meals you like and want, and all the calories adjust for you! It’s so simple and easy. The guys put new recipes on, although there’s hundreds available with the swaps feature. Its helped me so much, have a better relationship with food and lose weight. Would recommend 100%!

App Privacy

The developer, The Fine Diet Limited, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Contact Info
  • User Content
  • Identifiers

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Health & Fitness
  • Usage Data
  • Diagnostics

Privacy practices may vary based on, for example, the features you use or your age. Learn More


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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