un:hurd: Music Marketing 4+

Thought I would try this app out, mainly to see if it’s playlist placement is any better than free solutions like Soundplate. To be honest the results weren’t great. £5.99 a pop is pricey and with no guarantees (regardless of how you tag the track) where it might end up. Mine ended up on a playlist completely unrelated to my genre, I raised this with support and it did eventually make its way onto a playlist with a closer mix , but not the one I hoped for. Those looking to land their track on a solid playlist should probably look elsewhere or work with their label or DJs directly. I won’t be using this app again for that reason, sadly.

Hey Smuudge,

Thanks for your review and sorry to hear you didn't have an experience that was up to scratch. We're here to make this work for artists and so could I ask you to send me an email and we'll personally pitch this track out again for you? Alex@unhurd.co.uk

Really dont like the fact your paying for a chance to get on a playlist . The responce from alex is amazi g and find this a great touch that he wil happily talk to you . But if u want gauranteed results id liok at other options . I asded 3 songs for playlist pkacemnt and got none so money wasted .

I love the idea of the app and the process but it defo needs work to iron out the kinks . A few points 1. Placements are not gauranteed ( even though your paying for them) 2. Love the layout and the the info on the app 3. The placement. Process needs looked at it says you wil hear back within 72 hours. Max 7 days i sent 3 tracks on 6th august and never heard nothing back to this current date it just says processing . 4. In my opinion once its fully operational with faster responce times and processing times think this would be good value for money as the campaigns are a fair price Only bad side 3 tracks i uploaded and got 0 placements . I think its unfair . But wont be using the app again I wouldnt recomend it for this reason

Hey Sergio tachini (assuming it's not the real Sergio Tachini and if it is, I'm a big fan of your clothing!),

Thanks for the feedback, that's great. As you allude to, we're still developing our tech and tools that power the app and so sometimes, submissions can take a little longer than 72 hours, but the average time is coming down and consistently so. With regards to guaranteeing placements, this would go against Spotify's terms and wouldn't be good for consumption in general and so we'll never be able to guarantee placements, but our algorithms will increase the likelihood of you being places successfully. I'd love for you to join our 'super user' community on Discord so we can chat further - https://discord.com/invite/NEykDEHu?_kx=jYvTyqP_vDs2T0ypQ5b15rFpEwlALo_xT5SSzZL17LPIIbrKDo9TjiVQtD00GZvx.X29s3i

I have used this app since seeing it on TV. I was expecting it to be a game changer and really upgrade my marketing strategy.
However, my first track was rejected by all playlists, and even after nearly a month of “pitching” it remained unlisted.
So I tried again with a newer release, and guess what. All pitched playlists rejected it, but it was accepted by another playlist that I hadn’t selected. This didn’t result in any streams.
That same newer track was sent through Spotify’s own playlist submission service (for free) and ended up getting consistent streams from 22 playlists.

The social media advertising service however was very useful. Advertising on FB and IG can be a real chore, this app made that easy, the numbers were high in terms of reach etc. However, this also didn’t translate into streaming numbers, which was the purpose of the ad campaign.
While this app is full of promise, and the idea is amazing, It thus far has consistently failed to deliver. I think I will give it one more go on the social media ad service.
If nothing comes from this then il be ending my relationship with the app.

Hey Wannadoo, thanks for your review and feedback - this is very useful for us as we continue with the development of our product. I'm sorry you didn't have as much success as you would have liked via the playlisting tool - could you share your track with me personally and I can come back to you with some thoughts on strategy?

Many thanks,

Alex - alex@unhurd.co.uk