UNIQLO - LifeWear 4+

Dear Uniqlo - I’m a big fan of your clothes but you seem to always struggle with your digital offering. You’ve never been able to deliver a fast and efficient online shopping experience in the UK. What’s up? This latest update in particular hasn’t improved things. It’s an obvious and massive user experience fail to have to tap the search icon at the bottom to be able to browse departments - it’s completely counter intuitive and I was really confused the first time using the new website. Who is making these decisions? If you used the same conventions as all the other fashion retail sites I’m sure you’ll see a difference in conversion. Although this issue feels deeper than one poor UX decision and consistently failing to be able to deliver a strong online experience points to deeper problems with your team.

Looks fancy when it first launches but from there on it’s not clear what to do unless you look it up in the updates section ( click the question mark in the center ).
No sooner do you think there’s going to be nice big pictures of the items to look at, but it goes back to the old size used by the old app.
From there on things seem slightly better however there’s obviously an attempt to make some of the clothing gender neutral which means I may look up mens coats and then be recommended a hello kitty pink bag.
Navigation is a little slow too.
In my opinion total waste of time. Sorry devs.

The new app looks really polished and engaging, with lots of great photos and videos. It performs well too. However, the navigation is impossible. You tab between gendered categories, but there’s no obvious way to browse what sub-catagories there are. (Shirts, trousers, etc.) you just scroll the front page and see whatever collections they’re highlighting. I want to be able to easily browse the clothes on offer, and this app is useless for that.