The smart stuff you didn’t know you needed to know.

Which? magazine is your insider guide to consumer life, trusted by more than 500,000 subscribers. From inspirational ideas to expert user advice, Which? helps you stay in the know and make smarter choices.

Which? subscribers can read our award-winning investigations, special reports, features and lab test results – plus our back issues – in this enhanced digital edition for iPhone and iPad.

- Monthly magazine plus the latest consumer news
- Search our full digital magazine archive
- Available for your iPhone and iPad
- Mobile-friendly text view

Updated monthly with each issue of the magazine, and in real time with our consumer news feed. Which? brings you all the latest consumer news, investigations and test results from both current and past editions - and our search tool helps you find what you’re looking for quickly.

We don't accept any form of advertising, freebies or sponsorship. Which? is not for profit, impartial and completely funded by subscriptions. We plough every extra penny back into making you more informed, more powerful and more fact-savvy, so that you can buy smart.

We test more than 3,500 products every year, from coffee machines to cars and everything in between - but we don't stop there. We also put service providers under the microscope, assessing their quality of service, terms and conditions, and customer satisfaction.

What’s New

Version 3.6

Performance improvements and minor bug fixes

Ratings and Reviews

4.5 out of 5
2.4K Ratings

2.4K Ratings

Norman Uppard ,

Much improved from app of 4 yrs ago

Now much quicker to download & scroll pages. Search across Which for an item also now much quicker & more comprehensive.

Would still like to see other Which mags accessible from same app though.

Review of 2013 -
Only allows downloads of most recent 8 months of main magazine to existing subscribers. Download & unpacking is slow. Swiping between pages is very slow - several attempts often needed.

What's needed -

1. Ability to search all magazine back issue content not just currently read issue
2. Recognise all Which mag subscriptions and make these available through one app
3. Speed up download & access time
4. Fix slow swipe response times
5. Links from mag to online exist but update notifications through the app would also help

chaucer49 ,

Hugely frustrating!

The idea behind the iPad edition is an alluring one. The convenience of being able to glance through articles and links to reports should render the paper version almost redundant.
However, the premise is reliant on a well tested and reliable system. This is where the whole house of cards collapses. To take one example, today I was reading the 7 in 7 supplement. The broadband review provides a link to the table of Best Buys. However, pressing the link takes me to a page which asks me, for the umpteenth time, to input my membership and password details. This has happened so often that the idea of a seamless experience is beyond a joke.
Until this is sorted out I shall stick to using the good old fashioned paper edition. Grrrr...

StonyMallard ,

Latest App update is terrible

The app used to work well on my iPhone and iPad. The magazine was a number of articles and each article could be read taking up most of screen and scrolling down through article. The new app is more like a magazine which is navigated page by page but I am not interested in which page I am reading. I want to read an article in its entirety without needing to worry about page I am reading. You can get something like old app by touching a button at bottom right but this has to be done on every page. Also when downloading a magazine it has hung on me. To turn a good app into a poor app is very poor for a consumer organisation.


Which? Limited
18.4 MB

Requires iOS 11.0 or later. Compatible with iPhone, iPad and iPod touch.



Age Rating


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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