Created by professional makeup experts just for you, Wow How is a new, easy and innovative way to learn makeup application. Wow How is revolutionising the way women learn to apply their makeup, empowering beauty enthusiasts (whether novice or expert) to move away from their tried and tested looks. Our virtual makeup artist guides you to try new lipstick colours, learn to add a lashing of mascara for instant glamour and experiment with new techniques in the comfort and privacy of your own home.
A superior personalised experience, Wow How allows you to create your own avatar from your facial features using the camera on your phone (including face, eye, brow, lip and nose shape alongside your unique colouring.)
• Choose from over 60 day, evening or bridal looks to suit your skin tone
• Master contouring, it’s easier to follow than YouTube
• Create your own unique 3D avatar using your facial features and colouring
• See your chosen makeup look from all angles by tilting and turning your avatar
• Follow easy step by step tutorials to create your chosen look in minutes
• Use the split screen mirror to view and copy instructions simultaneously
• Create a personalised look book of your favourites, so you can revisit anytime you like
Our virtual makeup-artist guides you through easy to follow step-by-step stages, both visually and verbally, on the best techniques to create your chosen look. No need to be intimidated by or to find the time to visit a beauty counter when you can get an enhanced experience and the makeover you want with infinite professional support from Wow How 24/7 in your own home.
Wow How is enhanced with useful tips; it’s everything you’ve ever wanted to know about your beauty regime in your pocket, from the professionals themselves. Learn tips on lipstick, tricks with mascara and get makeover inspiration from the world of beauty.
It’s easy to generate realistic and achievable looks that are based on your unique features, Wow How’s aim is to boost confidence and give you the artistic tools you need to step out every day looking and feeling your best. Discover the eye-brightening impact of mascara from lengthening to volume-boosting and experiment with wild shades of lipstick, anything is possible with Wow How.
Wow How is a personal experience, based on specific skin tone and facial features, ensuring that everything you learn is applicable and relevant. Wow How guides you towards tones and techniques that have been perfectly matched.
With 16 day, 28 evening and 18 special occasion looks to choose from, as well as endless makeover combinations of colouring and facial features, there are hundreds of different combinations to choose from.
Watch and apply simultaneously with our unique split screen technology, allowing you to follow along experimenting with lipstick shades, practise defining your eyes with mascara and try different make up techniques without having to look away from the screen. This technology is available nowhere else.
Completely responsive, our avatar allows you to review your makeup positioning as you go and take a closer look whenever you need. Our unique ‘Tilt and Turn’ function enables you to twist, turn and zoom in on areas to ensure you get to grips with the techniques being used.
With Wow How you can learn to be a professional makeup artist at your own pace – continuing to refresh and refine your technique whenever you have the time to do so. Keep Wow How in your pocket for whenever you feel like a fresh makeover, it’s as easy to follow along at home as it is in the office bathroom or during a weekend away.
Wow How is completely private, we don’t capture any personal data or images – so you can be safe in the knowledge that what you create is for your eyes only.
Download Wow How today, it’s the perfect guide to everything you’ve ever wanted to know about your beauty regime from the professionals themselves.
minor ui improvements & bug fixes.
Ratings and ReviewsSee All
Fab App For Makeup Novices
If you struggle to know where to start this is a fab tool to have on hand. It gives you tonnes of advice and tips and helps create different looks so you can constantly change it up. Would recommend no matter your age if you want to try something new.
Love this app!
Love this app so much, it’s such an amazing idea. During the uncertain period of life we are currently going through, this app really enables you to still master all the makeup looks without going to a makeup artist. Suitable for all ages, it’s amazing and so couldn’t recommend it any more!
Such a great app that is so so easy to use. The tutorials really do make applying make up and trying something new so much simpler. I would definitely recommend this app for anyone wanting to refine their make up and try something new and exciting!
- WOW HOW LTD
- 290.7 MB
Requires iOS 9.1 or later. Compatible with iPhone 5S, iPhone 6, iPhone 6 Plus, iPhone 6S, iPhone 6S Plus, iPhone SE (1st generation), iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPhone XS, iPhone XS Max, iPhone XR, iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, iPhone SE (2nd generation), iPhone 12 mini, iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max, iPad Air, iPad Air Wi‑Fi + Cellular, iPad mini 2, iPad mini 2 Wi‑Fi + Cellular, iPad Air 2, iPad Air 2 Wi‑Fi + Cellular, iPad mini 3, iPad mini 3 Wi‑Fi + Cellular, iPad mini 4, iPad mini 4 Wi‑Fi + Cellular, iPad Pro (12.9‑inch), iPad Pro (12.9‑inch) Wi‑Fi + Cellular, iPad Pro (9.7‑inch), iPad Pro (9.7‑inch) Wi‑Fi + Cellular, iPad (5th generation), iPad (5th generation) Wi‑Fi + Cellular, iPad Pro (12.9‑inch) (2nd generation), iPad Pro (12.9‑inch) (2nd generation) Wi‑Fi + Cellular, iPad Pro (10.5‑inch), iPad Pro (10.5‑inch) Wi‑Fi + Cellular, iPad (6th generation), iPad (6th generation) Wi‑Fi + Cellular, iPad Pro (11‑inch), iPad Pro (11‑inch) Wi‑Fi + Cellular, iPad Pro (12.9‑inch) (3rd generation), iPad Pro (12.9‑inch) (3rd generation) Wi‑Fi + Cellular, iPad mini (5th generation), iPad mini (5th generation) Wi‑Fi + Cellular, iPad Air (3rd generation), iPad Air (3rd generation) Wi‑Fi + Cellular, iPad (7th generation), iPad (7th generation) Wi‑Fi + Cellular, iPad Pro (11‑inch) (2nd generation), iPad Pro (11‑inch) (2nd generation) Wi‑Fi + Cellular, iPad Pro (12.9‑inch) (4th generation), iPad Pro (12.9‑inch) (4th generation) Wi‑Fi + Cellular, iPad Air (4th generation), iPad Air (4th generation) Wi‑Fi + Cellular, iPad (8th generation), iPad (8th generation) Wi‑Fi + Cellular, iPod touch (6th generation) and iPod touch (7th generation).
- Age Rating
- © 2020 WOW HOW Ltd. All rights reserved.
- In-App Purchases
- Contour Pack £2.99
- 16 Natural Looks £1.99
- 28 Evening Looks £2.99
Up to six family members will be able to use this app with Family Sharing enabled.