Created by professional makeup experts just for you, Wow How is a new, easy and innovative way to learn makeup application. Wow How is revolutionising the way women learn to apply their makeup, empowering beauty enthusiasts (whether novice or expert) to move away from their tried and tested looks. Our virtual makeup artist guides you to try new lipstick colours, learn to add a lashing of mascara for instant glamour and experiment with new techniques in the comfort and privacy of your own home.

A superior personalised experience, Wow How allows you to create your own avatar from your facial features using the camera on your phone (including face, eye, brow, lip and nose shape alongside your unique colouring.)

• Create your own unique 3D avatar using your facial features and colouring
• See your chosen makeup look from all angles by tilting and turning your avatar
• Follow easy step by step tutorials to create your chosen look in minutes
• Use the split screen mirror to view and copy instructions simultaneously
• Create a personalised look book of your favourites, so you can revisit anytime you like
• Choose from day, evening and special occasion styles
• Discover over 60 new looks in total, plus a special contouring bonus feature

Our virtual makeup-artist guides you through easy to follow step-by-step stages, both visually and verbally, on the best techniques to create your chosen look. No need to be intimidated by or to find the time to visit a beauty counter when you can get an enhanced experience and the makeover you want with infinite professional support from Wow How 24/7 in your own home.

Wow How is enhanced with useful tips, as well as everyday basic makeup understanding; it’s everything you’ve ever wanted to know about your beauty regime in your pocket, from the professionals themselves. Learn tips on lipstick, tricks with mascara and get makeover inspiration from the world of beauty.

It’s easy to generate realistic and achievable looks that are based on your unique features, Wow How’s aim is to boost confidence and give you the artistic tools you need to step out every day looking and feeling your best. Discover the eye-brightening impact of mascara from lengthening to volume-boosting and experiment with wild shades of lipstick, anything is possible with Wow How.

Wow How is a personal experience, based on specific skin tone and facial features, ensuring that everything you learn is applicable and relevant. Wow How guides you towards tones and techniques that have been perfectly matched.
With 16 day, 28 evening and 18 special occasion looks to choose from, as well as endless makeover combinations of colouring and facial features, there are hundreds of different combinations to choose from.

Watch and apply simultaneously with our unique split screen technology, allowing you to follow along experimenting with lipstick shades, practise defining your eyes with mascara and try different make up techniques without having to look away from the screen. This patent-pending technology is available nowhere else.
Completely responsive, our avatar allows you to review their makeup positioning as you go and take a closer look whenever you need. Our unique ‘Tilt and Turn’ function enables you to twist, turn and zoom in on areas to ensure you get to grips with the techniques being used.

With Wow How you can learn to be a professional makeup artist at your own pace – continuing to refresh and refine your technique whenever you have the time to do so. Keep Wow How in your pocket for whenever you feel like a fresh makeover, it’s as easy to follow along at home as it is in the office bathroom or during a weekend away.
Wow How is completely private, we don’t capture any personal data or images – so you can be safe in the knowledge that what you create is for your eyes only.

Download Wow How today, it’s the perfect guide to everything you’ve ever wanted to know about your beauty regime from the professionals themselves.

What’s New

Version 1.0.8

App store page information has been updated.

Ratings and Reviews

4.4 out of 5
14 Ratings

14 Ratings

PodcastLover92 ,

Fab App For Makeup Novices

If you struggle to know where to start this is a fab tool to have on hand. It gives you tonnes of advice and tips and helps create different looks so you can constantly change it up. Would recommend no matter your age if you want to try something new.

Anne in Warwick ,


Wow this is so refreshing! At last an app that gives me confidence to try a new look. I have been stuck in a time trap for years and then came across this app that allowed me to update my look. Easy to use and very pleased with the result. Well done!

Gemma ATGNI ,

Brilliant app, so easy to use

“WOW”what a brilliant app not seen anything like it! So good to understand what suits my skin tone and how to apply my makeup correctly for my age. Had great fun experimenting with new colours definitely recommend it no more wasting money on product!


229.8 MB

Requires iOS 9.1 or later. Compatible with iPhone 5s, iPhone 6, iPhone 6 Plus, iPhone 6S, iPhone 6S Plus, iPhone SE, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPhone XS, iPhone XS Max, iPhone XR, iPad Air, iPad Air Wi-Fi + Cellular, iPad mini 2, iPad mini 2 Wi-Fi + Cellular, iPad Air 2, iPad Air 2 Wi-Fi + Cellular, iPad mini 3, iPad mini 3 Wi-Fi + Cellular, iPad mini 4, iPad mini 4 Wi-Fi + Cellular, 12.9-inch iPad Pro, 12.9-inch iPad Pro Wi-Fi + Cellular, iPad Pro (9.7-inch), iPad Pro (9.7-inch) Wi‑Fi + Cellular, iPad Wi-Fi (5th generation), iPad (5th generation) Wi‑Fi + Cellular, iPad Pro (12.9-inch) (2nd generation), iPad Pro (12.9‑inch) (2nd generation) Wi‑Fi + Cellular, iPad Pro (10.5-inch), iPad Pro (10.5-inch) Wi‑Fi + Cellular, iPad (6th generation), iPad Wi-Fi + Cellular (6th generation), iPad Pro (11-inch), iPad Pro (11-inch)Wi-Fi + Cellular, iPad Pro (12.9-inch), iPad Pro (12.9-inch) Wi‑Fi + Cellular, iPad mini (5th generation), iPad mini (5th generation) Wi-Fi + Cellular, iPad Air (3rd generation), iPad Air (3rd generation) Wi-Fi + Cellular, iPod touch (6th generation) and iPod touch (7th generation).



Age Rating
Rated 4+
© 2018 WOW HOW Ltd. All rights reserved.
In-App Purchases
  1. Contour Pack £2.99
  2. 16 Natural Looks £1.99
  3. 28 Evening Looks £2.99


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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