AR RISING

IKEA Place

No assembly required.

IKEA Place

Augmented Reality Furnishing

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An empty space lies before you. It will be your house for years to come. In it, you will eat, sleep, laugh, love, cry. So you'll want to make it feel like home.

No doubt you've already spotted a few items of furniture you fancy, but how can you be sure it will look good in your house?

IKEA Place, from the Swedish homewares company, allows you to try out furniture in your own living space: no assembly required.

All you need to do is open the app, point the camera at where you envisage that Stocksund armchair or that sleek Stockholm coffee table fitting and tap the plus button to give a test run, right there in the room.

This is the magic of Augmented Reality (or AR). The app uses the AR features built into iOS 11 and newer models of iPhone and iPad to show you an altered version of the real world on your device's screen. That means being able to choose pieces of homeware from the IKEA store and see it, via your screen, in situ.

"Usually we interact with apps on the screen. Now, with AR, we interact with them through the screen," says Kaave Pour, creative director at IKEA's experimental Space 10 lab.

As Pour puts it: "This app is a way for us to bring IKEA to people, instead of bringing people to IKEA."

With IKEA Place, you really get a feel for how a new piece of furniture will fit with your home and your decor. The app is easy to use, too.

"Working in AR, you treat a virtual object like you would a physical one. You walk around it, look at it from different angles and if you want to move it, you move it from one place to another, like you would with a real piece of furniture,” Pour explains.

So say goodbye to having to drag a chair back to the shop because it's too big or the colour doesn't quite match your walls.

    IKEA Place

    Augmented Reality Furnishing

    VIEW