BEST OF 2017

Trends of the year

Welcome to the App Store Best of 2017, our editors' celebration of the most interesting and important apps, games and trends in app culture – and of the developers behind them.

This year, we identified four breakout trends that we're excited to share with you.

1. Finding a new reality

This year, millions of iPhone and iPad users around the world gained access to the groundbreaking technology known as AR (Augmented Reality).

AR has the potential to fundamentally change how we interact with the world around us by blending digitally rendered objects with our environment. The screens of your iPhone and iPad become a window into the AR world, where you interact with virtual objects new, fun and useful ways. Best of all, the tech doesn’t require special accessories.

My Very Hungry Caterpillar AR brings the classic children’s book character to life, right on your coffee table, while Zombie Gunship Revenant AR uses the technology to create an visceral, thermal-vision view from a helicopter cockpit as you fend off waves of zombies. Check out our favourite AR apps & games from this year.

    Filmr - Video Editor & Filter

    Slow Motion and Transition


    IKEA Place

    Augmented Reality Furnishing


    magicplan – 2D/3D floor plans

    Blueprints, estimates, reports


    Monster Park - AR Dino World

    Dinosaurs in Augmented Reality


    My Very Hungry Caterpillar AR

    Explore the world together


    Night Sky

    Guide to the Sky Above


2. Going head-to-head

No matter how satisfying it is to beat a computer opponent in a game, it will never be quite the same as besting another human being.

Which is why the explosion in real-time competitive gaming on iOS has us so excited. Titles such as The Elder Scrolls: Legends and Race Kings are two entirely different beasts when we look at the gameplay, but they have one thing in common: They both let players fight for glory in real-time, and they keep thriving thanks to constant updates during 2017.

It is the newcomers that steal the show this year, though: Modern Combat Versus takes realtime combat to new heights with a hectic first person shooter experience. Bullets fly, explosions shatter and two teams fight for victory in action fuelled battles. Then there are games such as Titanfall: Assault that take the birds eye view on battling other players in real-time.

Fighting real people online makes competition so much more fun and intense. And players all over the world seem to agree.

    Battle Bay

    5v5 Multiplayer Battles!


    The Elder Scrolls: Legends CCG

    Online Strategy Card Duel Game


    Modern Combat Versus

    New Online Multiplayer FPS


    Race Kings

    Multiplayer drift racing



    Kingdom Wars


3. Sourcing sustainability

We only have one world. Fortunately there are many amazing apps to help us treat it better.

Sustainability has been a key focus for developers over the past 12 months, with increasingly ingenious and inspiring ways emerging for your iPhone and iPad to help curb your impact on the planet’s resources.

Food waste, a key contributor to global warming, is one area to have been adressed. One example of this broader movement is Olio, which lets you share with those around you food that would otherwise go to waste. A movement that is also being tackled at the source, with The Food Assembly and Farmdrop making it easier to source and buy locally produced food.

Extending the apps-based sustainability movement beyond the kitchen, Gone For Good makes it easier to redistribute a broader range of items. A truly inspiring app, it lets you arrange for charities to come and collect things you no longer need, but which may be useful to others – such as bags of clothing or pieces of furniture – all without cost.

This is just the start in the pursuit for a more sustainable future, and we can’t wait to see how it continues to develop.


    Better Food All Round.


    Gone For Good

    Donate stuff to charity



    Share more. Waste less.


    Shpock: Buy, Sell, Marketplace

    Local deals and great shopping


    Too Good To Go: End Food Waste

    Eat well, fight food waste


    Village - Buy & Sell Locally

    The market on your doorstep


4. Escaping the parent trap

Sleepless nights, changing nappies, defusing tantrums – being a new parent has its trials. There's good news though: recent innovations have been making parents’ lives easier. Whether your child is brand new to the world or embarking on school, there is an app to help you through every treasured (and not so treasured) moment.

Having a baby is a joy, but it can also be isolating, Peanut and Mush help you meet new mothers near you, giving you access to instant support networks.

And, once your children are older, there are apps for that too. Use Hoop to help find activities for you and your little ones, Let’s Coo to keep track of those activities, and Bubble for a babysitter when you're ready to leave the children at home.

    bubble - Find a Babysitter Now

    Trusted Babysitters On Demand


    Hoop - What's on for families



    Mush - the friendliest mum app

    Join the community!


    Peanut - Meet Other Women

    Pregnancy Fertility Motherhood