H&M - we love fashion 4+


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Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

What if you found an item in our app and wanted you to know if it’s available in any of our stores? We have the answer to that — use our FIND IN STORE feature! This feature will show you all available sizes and colours and where we currently have them in stock.

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Turn the H&M app into your own shopping tool — activate IN-STORE MODE when you visit one of our stores. See which of your favourite-marked items are available in the store you’re in, or nearby.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.

What’s New

Version 24.15.0

Thanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like!

This release contains a fix that improve the app stability.

Ratings and Reviews

4.8 out of 5
17K Ratings

17K Ratings

anarvan ,

The application has problem

You should fix the problem with the app. It refers that an important service is temporarily unvailable. Also it says that I should change country (are u kidding me?) because the app has a problem. I deleted the app and tried to download it again, but the problem was the same. It has passed 5 days and the problem is the same.

Milena Sakka ,

Broken app

I made an order,my address,phone number etc were updated months ago but the app decided to add my old phone number. I noticed on the email they sent me to confirm the order. I went back in the app,I checked & my phone number there was ok,I don’t know how the app decided to add a deleted number which I had changed 8-9 months ago. Now I have to track my order everyday to call the courier office & beg them to add my actual phone number(if they ever pick up). So much stress & no one from the company can help. I contacted them asap but their answer was “you should call” “you should track” + it’s been a week & my package is still not shipped. 7-12 days day 7 & still waiting. Why do I have to be so stressed because of your app mistake. My number on my profile is correct,fix your app! Before I ordered it was correct,after the order correct but your system found a deleted phone number for almost a year ago…..lucky I noticed in my emails. No customer service to be found….😭 & is almost 2023…not the 90’s

PaulinaTsa ,

App problem with categories

I gave 5 although that there is a problem with the app’s categorization in the home section. When you search in the category kitchen you and you navigate in the subcategories pf plates or table clothes there are simply not all the products there, so u have to search for them with the search button.

App Privacy

The developer, H&M, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Purchases
  • Search History
  • Identifiers
  • Usage Data
  • Diagnostics

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Financial Info
  • Contact Info
  • Search History
  • Identifiers
  • Usage Data

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • User Content
  • Identifiers
  • Diagnostics

Privacy practices may vary based on, for example, the features you use or your age. Learn More


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