H&M - we love fashion 4+


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Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

What if you found an item in our app and wanted you to know if it’s available in any of our stores? We have the answer to that — use our FIND IN STORE feature! This feature will show you all available sizes and colours and where we currently have them in stock.

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Turn the H&M app into your own shopping tool — activate IN-STORE MODE when you visit one of our stores. See which of your favourite-marked items are available in the store you’re in, or nearby.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.

What’s New

Version 24.21.1

Thanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like!

This release contains a fix that improve the app stability.

Ratings and Reviews

4.8 out of 5
13.6K Ratings

13.6K Ratings

Mac Attack 1 ,

Rubbish App

This app constantly freezes. Also if I’m lucky enough to make it to the checkout stage, it has lately become impossible for me to log in and it no longer accepts my fingerprint for Touch ID. I saved items in My Favourites yesterday and when I went back just now they weren’t there.

Sleepy116 ,

iPhone format and weird gaps in functionality

I hate iPad apps that are clearly designed for the iPhone. This one at least has been scaled up for the iPad but no other changes. Portrait-only apps are very annoying.

Apart from that, this app is fine except for some absolutely bizarre limitations. Why can I only have a fixed, small number of favourite items? How do I leave a review of my purchases, when clicking on “reviews” does nothing? Baffling. That’s not enough to justify a one star review - but their terrible customer service is.

They’ve been in touch with me twice since I wrote this review and their answers were “did you try clicking on ‘review’” and “just use the website,” which is how I discovered i literally can’t visit their website because it forces your device to open the app.

Unbelievably frustrating, it’s like they’re trying really hard to be crap at this? They really don’t care once they’ve got your money.

caz0710 ,

Fix your app

Please H&m fix your app ever since the last update your app has become shocking I can’t add things to my basket , I cannot access my basket , I cannot check out , I’m missing out on deals and discounts I would be a regular shopper but haven’t been able to in the last month!!!!

App Privacy

The developer, H&M, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Purchases
  • Search History
  • Identifiers
  • Usage Data
  • Diagnostics

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Financial Info
  • Contact Info
  • Search History
  • Identifiers
  • Usage Data

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • User Content
  • Identifiers
  • Diagnostics

Privacy practices may vary based on, for example, the features you use or your age. Learn More


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