Hire the best writers around and produce a slew of brilliant, intelligent and insightful articles about the most popular sport on the planet. It’s a simple enough premise but it’s proven to be incredibly difficult to get right.
Fortunately, The Athletic has had plenty of time to hone this kind of service in the US, picking up a hard-earned reputation as the go-to place for the best American sports writing. So when it turned its attention to the UK and football, plenty of people were eager to see if it could crack the British market.
Joyously it has, with the likes of Daniel Taylor, Oliver Kay, David Ornstein and Amy Lawrence – all familiar names from the back pages of our newspapers – brought in to The Athletic’s team and given licence to produce fantastic work that football fans everywhere will delight in.
The subscription service allows you to pay monthly or an annual fee and, of course, as well as coverage of every Premier League club you’ll get international insight and articles about other major leagues.
Plus, if you like casting your eye over what’s going on in the NFL, NHL, NBA or even college sport then that’s all included with your subscription.
Whether you’re desperate for the latest news about the next managerial sacking or seeking in depth, data-driven analysis of where your team went wrong at the weekend, it’s all here in The Athletic.