“You should have seen it, bro. We were weaving in and out of the trees, hitting mad speeds. And after jumping off a cliff and sliding across a frozen lake, I had to dodge a massive yeti. It was epic.”

We all know that friend who would come back from a skiing holiday and tried to spin a yarn like this. What they don’t tell you is that, after falling 14 times on the kids’ slope, they sat sulking in a café and actually had this “epic” adventure playing Arctic Smash.

A vertically aligned endless runner (or slider to be more precise), Arctic Smash sends you careering down the side of a mountain trying to avoid all the obstacles blocking your path.

It looks simple, but it’s not.

As you slide your thumb left and right across the screen trying to dodge the latest progress-blocking tree, building or ice hole, the accessible gaps pinch in and lead to false hope. Make the wrong choice and your options for making it through the next points-earning ski gate will be limited.

Yes, you’ll regularly find yourself lying flat on your face needing a lift back up the mountain, but that’s fine. You’ll happily dust yourself off and get ready for another run, this time convinced that yeti or giant rolling snowball won’t stop you.

It’s gonna be epic, bro.