Street style yourself
Shopping has changed. Nobody wants to buy clothes by browsing lists of images on boring white backgrounds. We want to see our potential purchases on people – preferably real people. Hence the popularity of apps that help in the search for fashion inspiration, and the next addition to your wardrobe, by showing you street style or imagery provided by their community of users. Here are the apps that will inject some style into your life.
The cool communities
This is where you'll find the cool kids – making you want to buy their previously-owned clothes and shoes by posing perfectly and using their sense of style to show off their wares. On Depop you'll find a grid of attractive images to browse, while on Yeay! you can shop by watching videos. Goat users, meanwhile, provide beautifully shot pictures of their rare trainers to temp you into a purchase.
The savvy shops
These retail apps are realising the importance of social-media to shopping. Fy mimics a social media feed to show off attractive accessories while Romwe presents all of its products with street-style photography. Villoid, the app created by model and television presenter Alexa Chung, helps you to find what you're looking for by letting you browse through the moodboards of other users and brands.
If you are constantly spotting outfits on Instagram that you'd like to buy but don't know where to find them, Like to Know it and The Hunt are aiming to help. These apps help you take your fashion inspiration directly from social-media feeds and street style and find similar (or the same) items for you to purchase. Or, link you up with other users who can track down the products for you.