Reels - Friends, Video, Search 12+

Reels is THE destination for video, short or long form. Share a video today.

Available on iPhone, iPad, Mac and Vision Pro.

See your favorite creators, explore new content that’s personalized to your interests and share with friends. On Reels, we make it easy for you to discover videos that are engaging, exciting, and unique. There’s something for everyone on Moments. Explore your interests and post what's going on, from your daily moments to life's highlights.

Whether you’re a sports fanatic, a pet enthusiast, or just looking for a laugh, All you have to do is watch, engage with what you like, skip what you don’t, and you’ll find an endless stream of videos that feel personalized just for you. Whether you’re showing a reel to that group who gets it, or sharing laughs over fun ideas reimagined by AI, Moments has the videos that are guaranteed to make your day.

Watch an endless amount of videos customized specifically for you. Each scroll reveals a variety of videos personalized based on what you watch, like, and share. Access one of the largest video catalog online, filled with endless possibilities. From viral clips to niche interests, explore a vast collection of content. There's always something new to discover and enjoy.

Features:

■ Memories: Save unlimited videos of all your favorite moments. Create Stories from your favorite Memories to share with friends and family.

■ Explore: expand your interests: Ask Moments AI to search topics that matter to you, and get instant results more interactive than just text. Personalize your Feed to see more of what you like, less of what you don’t

■ Connect with people and communities: Join groups to learn tips from real people who’ve been there, done that. Capture moments on the fly with stories. Pick your favorites and share them with friends.

■ Share what you’re up to and into. Keep up with friends on the fly with Stories and share unfiltered moments with your Close Friends. Share memories from recent events or trips in Feed. Turn your life into a movie and discover short, entertaining videos on Instagram with Reels.

■ Interests: Get inspired by photos and videos from new accounts in Explore. Discover brands and small businesses, and shop products that are relevant to your personal style.

■ Chat: Stay in touch with friends through live messaging, or share your day with Group Stories.

■ Full-Screen: Enjoy videos like never before, in immersive full-screen. Feel the impact of every frame with high-resolution visuals that fill your screen. Experience the content the way it was meant to be seen.

■ Reels AI Search: Instantly find the content you love with our advanced AI search capabilities. No more endless scrolling—our AI search delivers the exact videos and photos you’re looking for. Spend less time searching and more time enjoying.

■ Build Your Brand: Get more followers and build your brand effortlessly. Share your unique moments and attract a wider audience with engaging content. Reels AI provides the tools you need to grow your influence and connect with more people.

■ Be entertained and inspired by a global community of millions of creators on Reels showcasing their incredible skills and everyday life. Let yourself be inspired.

Reels is a fast and fun way to share the videos with your friends and family

Some features may not be available in your country or region.