Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

What if you found an item in our app and wanted you to know if it’s available in any of our stores? We have the answer to that — use our FIND IN STORE feature! This feature will show you all available sizes and colours and where we currently have them in stock.

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Turn the H&M app into your own shopping tool — activate IN-STORE MODE when you visit one of our stores. See which of your favourite-marked items are available in the store you’re in, or nearby.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to

What’s New

Version 20.12.2

Thanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like!

This release contains a fix that improve the app stability.

Ratings and Reviews

4.7 out of 5
53.4K Ratings

53.4K Ratings

Inderjit Bedi ,

Attention required with ‘OUT OF STOCK’ status of the products.

Hey developer,

App is wonderful. Few suggestions I would like to purpose:
1. Please work on out of stock status of the products. I see a product, try to add in the cart, alert prompts ‘This item can’t be added right now’. In short the listing has out of stock items, which is not at all user friends. User has to undergo 3-4 steps to add the items to the cart, but them the app yells at you with ‘This item can’t be added right now’. This is really irritating as UX point of view.

2. User should be allowed to view the product details page from the ‘All purchases page’. Nice to have feature.

P.S. - The app is wonderful, you guys have done a great job.

Also is there any way you can send users a push notification whenever new items are added to the sale.

Fellow Developer.


Raaaaaz ,

Bad experience - App and Website

I tried to purchase couple of items today and I checked on website (india) and the items are available. I added to the cart, clicked on guest checkout and filled all my details. I got an error “this form could not be submitted. Please review your input”. Fine and then I decided to download the App and signed up this time with my email and registered with h&m. Then tried to purchase the same items through the App. Got the same error “ this form could not be submitted. Please review your input”. I tried to save my delivery address details and entered my details and clicked on submit to save my details. The submit button doesn’t work. But the cancel button works fine haha. So next I tried to contact the support and there is no “proper” support on the app. Called a number and waited on line for 15 mins and listened to recorded voice. No one answered. I then tweeted for help. This is not customer service. This is not how the user experience of an app should be. The design is wrong and also the customer support is terrible.

Ibbbss ,

Product cannot be delivered

There comes a prompt while checking out to choose a different delivery method whereas there isn’t any other delivery option other than “standard delivery” and this happens only when I put in the address from a particular State. The same address to which you all have had sent many orders in the past. Can you please fix this issue? It’s sale season and I want to order some stuff too.

App Privacy

The developer, H&M, has indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Purchases
  • Search History
  • Identifiers
  • Usage Data
  • Diagnostics

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Financial Info
  • Contact Info
  • Search History
  • Identifiers
  • Usage Data

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • User Content
  • Identifiers
  • Diagnostics

Privacy practices may vary based on, for example, the features you use or your age. Learn More


H & M Hennes & Mauritz AB
136.8 MB

Requires iOS 11.0 or later. Compatible with iPhone, iPad and iPod touch.


English, Bulgarian, Czech, Danish, Dutch, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian Bokmål, Norwegian Nynorsk, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Slovak, Spanish, Swedish, Traditional Chinese, Turkish

Age Rating


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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