Unravel a new, simple and convenient way to invest in mutual funds, either in lumpsum at one time or in instalments every month or quarter through Systematic Investment Plans (SIP) with ICICI Prudential Mutual Fund’s IPRUTOUCH app.

Interested in investing your money broadly into equity and debt markets and giving it an opportunity to grow? As an investor, now experience investments made easy with IPRUTOUCH by ICICI Prudential Mutual Fund. The application helps you to:

1. KNOW - 24*7 availability of invaluable content and information – Product explainer videos, easy-to-understand product notes, daily head starts providing key market insights, all-encompassing market outlook to help you take investment decisions and more

2. PLAN – A host of goal-based calculators (dream house, child’s marriage, child’s education, retirement planner, SIP planners and more) to help you arrive at what amount to invest, for what time horizon and how long to attain the goal you are investing for

3. TRANSACT. – Hassle-free and easy transaction modules to help initiate lumpsum purchase of mutual fund units, monthly/quarterly investing through Systematic Investment Plans (SIP), redemptions, switching from one scheme to another, Systematic Transfer Plans (STP) and rollover transactions

4. TRACK - Detailed view of your portfolio – total amount invested, current value of money grown to, category split (equity or debt) of mutual funds invested in and easy tracking of returns and fund performance. Also, service support like requesting an account e-statement, capital gain statement, SIP transaction history, etc.

5. STAY IN TOUCH – Touch to call service to help you connect with us immediately. (Mondays to Saturdays, 8am to 8pm)

As a partner (distributor) interested to manage money for your investors with ICICI Prudential Mutual Fund, IPRUTOUCH can help you with:

1. Content Support – Get a daily head start on market insights, product strategy, information, data through notes, packs, presentations & videos, sales enablers for particular products, fund manager’s views, daily news updates and more

2. Service Support – Plan for your investors through our goal-based calculators, request account e-statements, initiate FATCA on behalf of your investors and more

3. Ease of Transaction and Zero Paperwork - Initiate online transactions on your phone for both new and the existing investors
a. For existing investors, initiate lumpsum purchase, SIP, redeem, switch, STP and rollover transactions
b. For new investors, initiate purchase and SIP transactions

With the above features and much more, we are convinced that you will enjoy experiencing mutual funds digitally. Download IPRUTOUCH now! We can’t wait to have you on board!

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

For any queries or feedback, please write to us at

What’s New

Version 5.41

We have updated our app with minor performance improvements and bug fixes.

Ratings and Reviews

4.3 out of 5
1.2K Ratings

1.2K Ratings

iStoreReview ,

Update broke the app, new update fixed it

Revision(10thFeb2021): Received an email from the developer with mention of a new update.
Things working good and as expected. 👍🏻
Moving the scale from 1 to 5 ⭐️ for the prompt team.

Original review :
Dear developers, the latest update (as on 8th Feb’21) broke the app for me.
I’m on iPhone SE 2020, iOS 14.4, as soon as I click on the login button, the app just closes itself.
Please fix this or suggest if any workaround at my end.

Developer Response ,

Hi, we request you to share your contact details, folio number and PAN along with your concern in detail with us via email at and our team will get back to you shortly.

Full of rubbish ,

Good, but is it good enough?

Update on 4/12
Now fresh investment made in time is not processed in a timely manner. I have had this issue in the past too. I think they should remove this option from the app if the back end is unable to process fresh transactions in a timely manner.
No point in asking for name contacts etc as I am in touch with your operations but this seems to be beyond their control.

The app is on the face of it excellent. However, if you go into it a bit deeper you will notice all time references are missing!! Be it the NAV used in calculations or how your fresh investments, switches etc are being handled. So many promises but clouds of cover as in reality the transactions from this app are delayed by days and your capital is out of your hands and sitting in the funds pot.
Dear managers you are welcome to contact me for details.

Developer Response ,

Hi, we request you to share your contact details, folio number and PAN along with your concern in detail with us via email at and our team will get back to you shortly.

imsmurali ,

Everything working smoothly

Why does user has to register for the first time, I think It would be great if that’s removed.

Developer Response ,

Hi, thank you for sharing your feedback. We will share it with our technical team.

App Privacy

The developer, ICICI Prudential Asset Management Company Limited, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Financial Info
  • Contact Info
  • User Content
  • Identifiers
  • Diagnostics

Privacy practices may vary based on, for example, the features you use or your age. Learn More


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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