Lose It! – Calorie Counter 4+

Food Tracker for Weight Loss


Designed for iPad

    • Free
    • Offers In-App Purchases


Lose It! is a calorie counting, nutrition tracking, and intermittent fasting tool that helps you ditch the unwanted behaviors that are holding you back from reaching your weight goals.

Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more.

• 125+ million pounds of weight lost by our members (and counting!)
• 50+ million searchable items in our comprehensive international food library database
• 50+ million users who have started their weight loss journey with Lose It!
• 25+ macronutrient and health goals to choose from
• 3 days of tracking is all it takes before a user starts to see a result in weight loss

Lose It! uses the proven principles of calorie tracking to educate and help you succeed. To get started just input your profile details with your goal weight and we’ll calculate the daily calorie budget best for you. Next, easily track your food, weight, and activity, and get ready to celebrate your weight loss victories. There’s no easier way to change your habits and learn about your nutrition needs.

• NEW! Nutrition Strategies - Whether you're a nutrition novice or a macro-tracking expert, we have a nutrition strategy that will meet your needs. Our dietician-curated strategies will support everything from keto to plant-based and more!
• Barcode Scanner – quickly scan food barcodes or search our database to track foods you’ve eaten.
• Snap It – log food by simply taking a photo of your food. Just tap the camera icon for food tracking as easy as taking a picture. (2016 CES Innovation Award Winner).
• Track Nutrients – track more than just calories including macros, proteins, water, carbs, sugars, body measurements, sleep cycles, and more.
• Milestones - break down your weight loss goal into smaller, more achievable segments
• Healthy Living Articles - get inspired and stay informed on wellness topics with new content every day.
• Fitness App Syncs – connect trackers, apps, and devices like Fitbit trackers, Misfit trackers, Fitbit scales, Garmin trackers, Withings scales, Google Fit, Healthkit, and more.
• Biggest Food Library Database – 50+ million searchable foods in our international library.
• Intermittent Fasting - set your fasting plan and track your fasts in the same app where you track your food.
• Calorie Scheduling - schedule higher days and lower days so that your plan fits in your lifestyle.
• Meal Planning & Targets – meal targets help you calculate suggested calories per meal based on your goal while meal planning allows you to customize your meal names and snacks for more accurate records.
• Patterns – learn about your habits with our exclusive personal insights and patterns to identify what is hindering or helping your progress.
• Themes – personalize the look and feel of Lose It! with themes that speak to your personality.
• Recipes – customize your weight loss journey with breakfast, lunch, and dinner meals you create yourself.

Download Lose It! today and join a community of members looking to improve their health and wellness.

Get started today with Lose It! - Weight Loss That Fits!

Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.


Should you choose to purchase a Premium or Boost subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.

What’s New

Version 15.3.400

Lose It! Is the #1 app for improving your health and reaching your goals.

Food Tracking Made Easy
Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy.

A Completely Personalized Program
Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive.

And So Much More
Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard!

With over 50 million users worldwide, we're helping people reach a healthy weight every day.

Bug fixes and performance improvements to keep the app running in tip-top shape. Happy logging, Lose It! fam!

Ratings and Reviews

4.6 out of 5
2.1K Ratings

2.1K Ratings

Editors’ Notes

An invaluable tool for reaching your weight-loss goals, Lose It! tracks your meals, exercise, and nutrition. Documenting food is effortless with its built-in barcode scanner, searchable list of common grocery items, and database of popular restaurant meals’ nutritional facts. Plus, when you need some extra motivation, the app’s social features make it easy to find inspiration from friends and cheer each other on.

sathyamevajeyathe ,

Best calorie tracker app

I have tried a few apps, which always keep promoting subscription. One app mandated subscription to even try it.

This app is awesome. Free app has the basic functions which are really good for tracking calories . It has all Indian food calorie counts. Easy to use. Simple interface that gets the job done. Excellent motivation. Loved the review and motivation at end of the day. Happily using it… thanks

mahimamahajan ,

Disappointing Lack of Localization, Requesting Refund

I recently downloaded this app with high expectations, being particularly excited about the potential of finding a vast range of Indian meal choices, given the app's promises of an extensive and diverse food database. Unfortunately, my experiences have been less than satisfactory.

Firstly, there is a striking lack of verified Indian meal choices. There are so many quintessential Indian dishes that are missing from the app's database, rendering it less useful for someone like me, who primarily consumes Indian food.

Furthermore, the app doesn't even offer a measurement unit in grams, which is a universally accepted unit of weight. This is particularly important when it comes to catering to an audience outside of the US, where the imperial system of measurements is not commonly used. The lack of this basic functionality makes it difficult to accurately log and track food consumption, which is supposed to be a core feature of the app.

The lack of cultural and geographic sensitivity is disappointing. As a customer from India, I feel that the app doesn't cater to my needs as well as it should. Therefore, I believe it's only fair to request a refund for my purchase. I hope the developers take this feedback into consideration and improve the app's localization for a more globally inclusive user experience.


App Privacy

The developer, FitNow, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Contact Info
  • Identifiers
  • Usage Data

Data Linked to You

The following data may be collected and linked to your identity:

  • Health & Fitness
  • Contact Info
  • User Content
  • Identifiers
  • Usage Data
  • Sensitive Info
  • Diagnostics

Privacy practices may vary based on, for example, the features you use or your age. Learn More

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