Myntra - Fashion Shopping App 4+

I have been purchasing from Myntra from more than 6 years, right from my college days. I have had good and bad experiences but now that every thing is being updated from your end pertaining to quality, sale and offers, including glittery advertising and commercials why are you not able to keep it up standard wise? at least with regular customers?
I order a product based on brand, reviews and, quality estimation by the pictures of a product. Yet many a times I was disappointed with 8/10 purchases just because either the product I ordered was clearly used by another customer and dry cleaned and sent to me by Myntra or the quality is extremely poor where it doesn’t stand up to the description provided in the app. Why Myntra? Is it because you are maintaining dupes of the same brand or replicas of all your products? Is that why some of them seem to be good while some are of poor quality ? Every-time I order something I am left dissatisfied these days with the quality or some part of the product would be missing. (Eg. dupatta in a chudidaar set)

I orders mens Kurta from Myntra on 6th Nov was delivered fairly on given time, i got an issue with kurta size and fitting, so i requested for return on 17th nov and after a day i got message saying that QA check failed, and reason was wrinkles was present so they can’t return, i really want to know how can this be a QA check reason? cotton cloth if its under shipment than any cloth will have wrinkles and that’s how i got from myntra, but i didn’t bothered and i requested for genuine size issue return, i tired calling Myntra Customer service many times to understand how can wrinkles be a valid reason for rejecting, till date they just say we have filled your complaint and you will get a call back from our seniors and they have no answer for there QA process and on mail also they just mentioned QA failed with no proper explanation, i would completely accept if there is some genuine reason for not taking, 100% i will accept it, but this is fraud to customers for not taking products back which is as per there terms and conditions which they mentioning-on myntra website. absolutely un ethical business and diss loyalty with customers, till date 8+ calls with myntra customer care executives and mail trail but no any solution or explanation on this. i will make sure all people know about this experience so they don’t face it and will try go mention this wherever i can.

I had ordered a Kurta set from the app which I was supposed to get by 8 May. On 6 May morning I got the message that a delivery agent would come on the day and I need to share OTP for receipt. Neither any delivery agent came nor did I get the package and by 6th May evening the package was marked as delivered by the app.
Since then I am following up with Customer Care, they took a week (their resolution time boasts of being 24 hrs) to respond telling me that their logistics dept has confirmed that they have delivered the package in “pristine state” and are not agreeing that the delivery has not happened at all. Within such operations mistakes can happen but a good business will accept their mistake and would at least refund the price paid. I have been a Myntra customer since they began in 2014, still they are not valuing my relationship with them and are ready to loose a customer for a genuine Mista on their part. This shows what kind of values they are having. Fashion delivery is cheap, Amazon(much much better customer service), retail giants as Westside, Pantaloons, AJIO there are many options available for me if I want to switch. Myntra learn to value your customers, despite your merger you are still not profitable and your CAC is still high; I wonder if customer retention is of such low priority for you