Nurturey PinkBook: Mum & baby 4+

smartest digital NHS red book

Nurturey Limited

Designed for iPhone

    • 4.8 • 37 Ratings
    • Free
    • Offers In-App Purchases

iPhone Screenshots


Sign up during pregnancy or when a child is already born, and experience the Magic.
Nurturey’s PinkBook is the smartest digital upgrade for the NHS paper red book, to manage Pregnancy and Child Health:
- Linked to the NHS systems for your’s and your child’s health records
- Magical experience with NHS Login.
- Comprehensive health management features during pregnancy (NHS guidance, tests, kick counter etc) and childhood (Measurements, Vaccinations, Dental, Vision and Milestone etc)

Nurturey PinkBook is Safe and Secure. Nurturey has been through a rigorous approval process by NHS for all the integrations accomplished. Nurturey is NHS DTAC ready (Digital Technology Assessment Criteria). Nurturey meets NHS's rigorous security, information governance, privacy, clinical safety, technology, and design standards.

Moreover, Nurturey follows EU security guidelines and complies with GDPR.

1. NHS-linked features
a) Pregnancy:
• Access trusted NHS guidance using smart algorithms, manage GP/midwife appointments such as pregnancy reviews, tests, and scans.
• View pregnancy records such as tests and scans according to the check-up schedule
• Order prescriptions
• Message the GP for any health queries
+ more NHS-linked pregnancy features

b) Child health:
• Access your child's vaccinations and other NHS health records
• Manage your child's GP appointments
• Receive trusted NHS guidance related to child health
• Order prescriptions
+ many more NHS-linked health features

2. Linking your account to NHS
a) Use NHS Login to access Nurturey for a fully automated and magical experience.

3. Track health and development indicators
a) Child health:
• Track and manage your child's vaccination schedule
• Plot their height and weight against WHO growth charts
• Calculate Z score and BMI
• Track their dental health and vision health
+ more child health features that help parents stay on top of their child's growth and development

b) Pregnancy:
• View and manage your overall health, access test and scan results during pregnancy using our ‘Health Card’
• Track your pregnancy check-up schedule
• Use kick counter to count baby's movements and recognise a pattern in the pregnancy
• Know your pregnancy choices by using the birth planner
+ more pregnancy features to help women feel supported, informed, and encouraged during their pregnancy and post-pregnancy time

c) Cognitive exercises and milestone tracking stimulate brain growth. Tools like Growth Milestones, Alexa Mental Math, etc are built-in to make learning fun for the little one.

4. Alerts
a) Receive alerts and reminders, as important actions become due such as vaccination dates, pregnancy tests, and scans etc.

5. Proactive insights and reports
a) Understand emerging health needs using benchmarked WHO data with the help of growth charts.

8. Many of the features in Nurturey are free, while some (especially premium tools/features) will require payment/subscription.

Currently, we offer two subscription options:
• Premium (1-month)
• Premium super saver (1-year)

Additional subscription information:
• Payment will be charged to your iTunes Account at confirmation of purchase.
• Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period.
• Account will be charged for renewal within 24-hours prior to the end of the current period.
• Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase.

Privacy Policy -
Terms of Use -

All of us, at Nurturey, are always excited to hear from you. If you have any queries, feedback, or concerns, please write to us at

Let us get social:

What’s New

Version 2.9.5

We made some upgrades for a smoother flow and a more seamless experience.

We've got exciting things brewing and can't wait to show you how our digital red book makes the lives of parents and pregnant women so much easier!

Ratings and Reviews

4.8 out of 5
37 Ratings

37 Ratings

magicianlovelife ,

Great experience

This app is incredibly useful and is so easy to use! It has amazing features and It has definitely made my life a lot easier ! Totally worth the five stars!

himanshi nasa ,

Great app

This is a great app, if you want to be in track about everything for your children. If you are a parent and doesn’t want any anxiety or problems regarding parenting go for this app.

Appy2016 ,

Good parenting app

It’s helping me a lot of way to track my kids growth parameters.

Developer Response ,

Thank you so much Appy. :)

App Privacy

The developer, Nurturey Limited, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary based on, for example, the features you use or your age. Learn More

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