Simple: AI Weight Loss Coach

Name: Simple: AI Weight Loss Coach
Rating: 4.7 (3361 reviews)
Author: AM APPS

Lasting weight loss

Free · In-App Purchases

3.4K Ratings
Ages

18+
Years
Category

Health & Fitness
Developer

AM APPS
Language

EN
+ 11 More
Size

221.1
MB

AI health coach for lasting weight loss Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored workouts—without calorie counting or extreme restrictions. For the first time, progress actually feels fun. Think of us as the Duolingo of health: motivating, enjoyable, and surprisingly delightful. While other solutions push extremes, Simple helps you find a balance that keeps you smiling throughout your weight loss journey. Consistency, made easy. What you get with Simple An AI coach trained by experts Avo™ is your smart in-app coach, guiding you with personalized advice, motivational coaching, and science-backed strategies—anytime, anywhere. Instant food feedback with Avo Vision Snap a photo of your groceries, menu, or meal and get instant guidance, nutrition insights, and recipe ideas. No calorie math—just clear, actionable advice on the go. Easy, personalized workouts Get simple, beginner-friendly workout plans designed to match your fitness level and goals. Build strength, burn calories, and stay consistent with exercise routines you’ll actually enjoy. A real-time Success Score, designed to keep you on track Track progress in real time with your personalized Success Score. Instantly see how your choices stack up, understand where to adjust, and stay motivated as you move closer to your goals. Sustainable results without the stress Turn small daily choices into lasting habits so you can lose weight, feel better, and stay consistent without rigid dieting. Meet Blinky: your emotional support fluff Most weight loss apps give you charts and streaks. Simple gives you Blinky. He’s playful, dramatic, and impossible to ignore. Log a salad, he cheers. Log late-night fries, he’ll indulge with you while helping you get back on track. Skip logging, and he sulks—or goes full chaos. Blinky makes consistency fun: - Daily motivation—“What will Blinky say today?” - Playful accountability—reactions that keep you logging. - Streak rewards—stay consistent and earn golden Blinky. It’s accountability without the scolding. His moods keep you engaged, entertained, and coming back—making healthy habits stick and driving real weight loss. Features you’ll love -Personalized weight loss coaching from Avo™ - Photo-based nutrition feedback with Avo Vision - Beginner-friendly, personalized workout plans - Honest, playful motivation from Blinky - Quick food, water, activity, and weight logging - iOS Home Screen widget & Apple Health + Watch integration Why Simple works Weight loss isn’t about perfection—it’s about consistency. Simple makes logging easy, workouts approachable, and healthy choices fun, so you can build habits that last. That’s why people call us the “Duolingo of Health.” We turn hard work into something enjoyable, motivating, and even delightful. Where other apps feel clinical or restrictive, Simple keeps you smiling, laughing, and coming back for more. And it works. To date, Simple serves 800,000+ active subscribers, who have collectively lost more than 17.5 million pounds. With 20M+ downloads and an average 4.7-star rating, Simple ranks among the world’s top-rated wellness apps. We’ve also been recognized globally—named among the Top 100 AI Companies by the World Future Awards (2025) and awarded Best Virtual Health Coach by MedTech Breakthrough (2025). Our methods are backed by science, published in peer-reviewed journals, and presented at leading international conferences. For further information, please visit https://support.apple.com/en-gb/HT202039. Privacy Policy: https://simple.life/privacy.htm Terms and Conditions: https://simple.life/tos/

Events

MAJOR UPDATE

Meet Blinky

He's adorable, dramatic, and overinvested in your every move—especially when it comes to your weight loss goals.

Ratings & Reviews

4.7

out of 5

3.4K Ratings

Very limited food library - no option to add new items
25/05/2022

Alxndrvajo
I’ve been using the Simple app for a while now. It’s simple and easy to use. Unfortunately, they recently updated the app to allow meal recognition by taking a picture. Since then, you can only log food in their library. That’s a limited selection. And if you don’t find what you want to log, you don’t have any other options to log the meals.

Developer Response
Hello Alxndrvajo! Thank you for reaching out. We add new meal options from time to time, based on our users' feedback. We would appreciate if you could share your thoughts on the specific food choices! You can reach out to us by filling out this form: https://bit.ly/3GXaskv. Do not hesitate to share your ideas! We get better with your reviews. Kind regards, Simple Team
Very limited food library - no option to add new items
25/05/2022

Alxndrvajo

I’ve been using the Simple app for a while now. It’s simple and easy to use. Unfortunately, they recently updated the app to allow meal recognition by taking a picture. Since then, you can only log food in their library. That’s a limited selection. And if you don’t find what you want to log, you don’t have any other options to log the meals.
Developer Response 09/06/2022
Hello Alxndrvajo! Thank you for reaching out. We add new meal options from time to time, based on our users' feedback. We would appreciate if you could share your thoughts on the specific food choices! You can reach out to us by filling out this form: https://bit.ly/3GXaskv. Do not hesitate to share your ideas! We get better with your reviews. Kind regards, Simple Team
Great app, poor food log
17/10/2023

IamNj88
I love this app- it’s simple, intuitive, with a clean UI. The lock screen widget is super neat. I’ve been using it for a few days and I think I’ll stick with this one for a long time to come. The only major negative imo is that it has a poorly designed food log feature (honestly a simple notepad would outperform this). Most of the food items aren’t in the library, and it doesn’t show easily what you ate in the day or in previous days, instead just showing titles like “Breakfast”, “Late Lunch” etc which don’t give any real info to the user. Id much rather see the details of my meal there for which I’ve to click the title, then click edit, then click edit again. Too many clicks to see meal history.
Great app, poor food log
17/10/2023

IamNj88

I love this app- it’s simple, intuitive, with a clean UI. The lock screen widget is super neat. I’ve been using it for a few days and I think I’ll stick with this one for a long time to come. The only major negative imo is that it has a poorly designed food log feature (honestly a simple notepad would outperform this). Most of the food items aren’t in the library, and it doesn’t show easily what you ate in the day or in previous days, instead just showing titles like “Breakfast”, “Late Lunch” etc which don’t give any real info to the user. Id much rather see the details of my meal there for which I’ve to click the title, then click edit, then click edit again. Too many clicks to see meal history.
Logging has been difficult
06/09/2023

Littlesuperstar
Overall the app is really cool. But I’m struggling with logging. I don’t understand why it is very counter intuitive or am I missing something? Or instance if I log a fast today which started at 830pm Sunday and ended at 1030am on Monday next day. It means I fast for 14hrs. Next day(Monday) if I started my fast at 930pm and end it on Tuesday say 11am. When I log this. My fast start time on Monday automatically changes to 1030am which is when I closed my fast. So basically it is picking the time from when I closed my fast the prev session. I tried all options but it doesn’t work. Isn’t it supposed to be much easier than this? Why does it automatically keep changing it by itself?

Developer Response
Hello! Thank you for reaching out. We apologize for any confusion you've experienced with the logging feature. It should indeed be more intuitive. We appreciate your feedback, and we'll work on improving this aspect to ensure a smoother experience for our users. To resolve the issue you mentioned, it's best to reach out to us at help@simple.life. Best, The Simple Team.
Logging has been difficult
06/09/2023

Littlesuperstar

Overall the app is really cool. But I’m struggling with logging. I don’t understand why it is very counter intuitive or am I missing something? Or instance if I log a fast today which started at 830pm Sunday and ended at 1030am on Monday next day. It means I fast for 14hrs. Next day(Monday) if I started my fast at 930pm and end it on Tuesday say 11am. When I log this. My fast start time on Monday automatically changes to 1030am which is when I closed my fast. So basically it is picking the time from when I closed my fast the prev session. I tried all options but it doesn’t work. Isn’t it supposed to be much easier than this? Why does it automatically keep changing it by itself?
Developer Response 08/09/2023
Hello! Thank you for reaching out. We apologize for any confusion you've experienced with the logging feature. It should indeed be more intuitive. We appreciate your feedback, and we'll work on improving this aspect to ensure a smoother experience for our users. To resolve the issue you mentioned, it's best to reach out to us at help@simple.life. Best, The Simple Team.
False marketing and enabling recurring subscription falsely
17/04/2024

Kuldeep dream chaser
After complex questions asked in their website signed up with hope and it also mentioned your plan is ready and will get when signed up. Unfortunately there was upsell for custom plans once the 3 month plan amount is paid, I skipped all upselling. After signing in app, the claimed plan to reduce wait by Aug is not at all there. There is no clarity on the plan to reduce wait accept food logging On top of it you have enable standing instructions on my card for auto renewal without giving clear information when I paid for 1st 3 months.All I get access to a food logger and reminder to fast after 4pm.Very disappointing

Developer Response
Hello! We're sorry to hear about your disappointment and the confusion surrounding your subscription. Your feedback is important to us, and we take your concerns seriously. Please reach out to our support team at help@simple.life to discuss your experience further and seek resolution. We're here to assist you and address any issues you may have encountered. Best, The Simple Team
False marketing and enabling recurring subscription falsely
17/04/2024

Kuldeep dream chaser

After complex questions asked in their website signed up with hope and it also mentioned your plan is ready and will get when signed up. Unfortunately there was upsell for custom plans once the 3 month plan amount is paid, I skipped all upselling. After signing in app, the claimed plan to reduce wait by Aug is not at all there. There is no clarity on the plan to reduce wait accept food logging On top of it you have enable standing instructions on my card for auto renewal without giving clear information when I paid for 1st 3 months.All I get access to a food logger and reminder to fast after 4pm.Very disappointing
Developer Response 18/04/2024
Hello! We're sorry to hear about your disappointment and the confusion surrounding your subscription. Your feedback is important to us, and we take your concerns seriously. Please reach out to our support team at help@simple.life to discuss your experience further and seek resolution. We're here to assist you and address any issues you may have encountered. Best, The Simple Team

What’s more Simple than a quick photo? Introducing Avo Vision, the latest addition to Coach Avo. Get menu recommendations, goal-specific recipes, and constructive feedback with just a simple photo uploaded using Avo Vision. Introducing Avo Vision — personalized feedback and ideas with a photo Dining out? Show Avo the menu and get instant choice recommendations Goal-specific recipes from just a photo of your groceries Constructive feedback on your next meal with a single photo Spend less time typing and more time living in the present More food flexibility, more clarity, and more detailed nutritional information

Version 8.22.0

5 days ago

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Siri

Use this app with Siri to help you get things done.

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Simple: AI Weight Loss Coach

Lasting weight loss

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What’s New

Version 8.22.0

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Data Used to Track You

Data Linked to You

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