MS Topography ‪٤+‬

Discover a groundbreaking new way of looking at Multiple Sclerosis. MS Topography is an innovative disease simulation app that creates dynamic visualizations of MS using the visual metaphor of a swimming pool. Created by an MS specialist and neurologist, this novel app encourages discussion between people living with and treating MS. This app depicts “disease topography,” mapped in the central nervous system, as a tool to better understand the variable way MS can develop and change over time. Suitable for people with MS, clinicians, and researchers alike, MS Topography shines a light on many complex aspects of MS, including:
• What is the difference between relapses and progression, and how do they contribute to the signs and symptoms of MS?
• In what way does topography, or the location of lesions, determine the diverse manifestations of this disease?
• Why do some lesions, seen on MRI, cause relapses/symptoms, while others are clinically silent and remain hidden under the surface?
• How is a relapse different from a pseudo-relapse — the fluctuations of symptoms that are characteristic of a “bad MS day”?
• What can people with MS do to help foster brain health and “keep the tank full”?
Featured in Scientific American and Neurology: Neuroimmunology & Neuroinflammation, the MS Topography disease simulation app is the winner of many awards, including the Cannes Lion for Best Use of Technology in healthcare.
FEATURES:
• View 3D examples of how MS can affect certain locations of the central nervous system, depicted as individual maps of “disease topography” in the swimming pool model
• Choose from 6 unique case examples, which depict mild MS, relapsing MS, and progressive MS to foster an understanding of the different forms of the disease
• Read detailed notes explaining numerous aspects of MS in language that is clear and comprehensible
• Customize your viewing options with the Quick Menu
• Use the Live Rotation feature to get a better view of this swimming pool model showing disease activity in various areas of the central nervous system
• Simulate how “overheating” or a pseudo-relapse reveals previous or new symptoms
• Learn more via the robust Info/Help section with guidance on how to use the app and a glossary of MS terms to help understand the model
• Access links to related articles and scientific publications
AWARDS
• Cannes Lions 2016 (Bronze): Health/Pharma: Best use of Technology: Disease State Education
• Manny’s 2016 Vision Award. Med Ad News. Recognizes the idea, concept, or initiative that best exemplifies the healthcare communications agency of the future
• 4As Transformation Partner Awards: 2016 Health and Wellness Partnership: Large Agency
• PM 360 PharmaChoice Awards: 2016 Silver Award winner for Best App
• MM&M Magazine: 2015 Gold Winner Best App for Healthcare Professionals