Stop carrying on and find your calm

Struggling to focus? Having difficulty drifting off to sleep? Need help finding your inner calm? You’re not alone. Fortunately, listening to the right sounds could help you ease these daily dilemmas.

Don’t settle for whale music though. By generating personalised soundscapes, Endel creates soothing audio assistance just for you, and your body’s, individual needs.

The secret? Circadian rhythms. Confused? Don’t be.

“Circadian rhythms are the internal clocks that we all have built into our bodies,” Endel’s founder and CEO, Oleg Stavitsky explains.

“That clock regulates the phases through which you’re going throughout the day. You’re not just awake and asleep, there are a lot of phases you go through, each about an hour and a half long.”

“If you look closely at how you feel throughout the day, you will see that you’re alert in the morning and get sleepy around lunch. You recover and have a mid-afternoon slump. That’s your body working to these phases.”

“How these phases are designed is dependent on the time of year, the time of day, the weather as well as your sex and age.”

With your bespoke rhythms easily disrupted by all manner of surrounding factors, Endel monitors your unique circumstances to help better attune these soundscapes and meet your current, real-time needs.

Then, whether you’re looking to make use of the app’s Focus, Relax, Sleep or On the go modes, you just tap the corresponding button and the app’s intelligent algorithm does the rest.

“We ask for permission to track your location,” Stavitsky explains. “From that we know when the sun rises and sets where you are and how much light you’re exposed to. We adapt our soundscapes accordingly.”

“With heart rate, we look at your historical data. There is a beat in Focus mode that matches your average resting heart rate. If you have an Apple Watch we can measure your heart rate in real time and react to that.”

“We also warn you about what’s happening. We can explain that your energy is at its ultimate low right now but if you have to go crunch through those emails or take that call, our Focus tools could help.”

“We work in counter and try to make up for that energy loss using certain frequencies and sounds that effect your cognitive state.”

It’s an approach that Stavitsky and the wider Endel team have carefully honed with the backing of scientists and psychologists. One that has been fine-tuned with the help of composers and engineers.

It has proven results, and has even seen Endel become the first algorithm to sign a record deal. Seriously.

“Warner approached us and said they wanted to distribute our content,” Stavitsky explains. We thought, ‘Why not?’ It demonstrates what the technology can do.”

“There were headlines saying we generated 20 albums with the click of a button and, while that’s technically true, there were two years of work leading up to that point.”

“For those albums we simulated various states of the system – such as, ‘It’s 10am, it’s cloudy and your heart rate is this.’ And the algorithm delivers these as .WAV files.”

Not content with its current ability to help you relax, focus and sleep better, the Endel team are already looking at other ways to make your life more efficient and enjoyable.

“We’re working on a car mode that will look at the traffic around you and your speed. We’re also working on integrating with your calendar to better understand if you have a lot of meetings and might need help relaxing,” Stavitsky says.

“Helping people with jet lag is another thing we keep thinking about. It’s a huge problem that’s essentially when your body’s circadian rhythms haven’t adjusted to the new time zone. We can take your current circadian themes and start adjusting the soundscapes to help you fall asleep when you need to.”

Until then, why not relax. Whether you’re stuck in the office, on your evening commute or chilling at home, we know the perfect sounds to help.

Endel: Focus, Sleep, Relax

Nature sounds, noise, beats

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