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Style and Substance

Meet Covet Fashion’s fiercest fan.

Covet Fashion

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By day, Sarah Fink manages a cardiology research lab at the Johns Hopkins med school. After hours, she’s a virtual stylist and one of the world’s most successful fashion gamers.

Playing the game Covet Fashion, which uses clothes from real-world designers like Calvin Klein and Rachel Zoe, she dresses animated characters for job interviews. For yacht parties. And for everything in between.

A Covet Fashion player since 2015, Sarah Fink has logged thousands of hours in the game, she says.

The game’s millions of community members vote on their favorites—and they support Fink in droves, granting her in-game rewards to buy more clothes to dress more characters for more interviews and yacht parties.

To date, Fink has amassed more than $27 million worth of digital clothing—one of the most valuable virtual collections in the game.

In September 2018, Fink (shown more recently) hosted a meet-up of Covet Fashion fans and the game’s developers in Washington, D.C.

    Covet Fashion

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