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Flain’s online marketplace is completely customer-centric, offering our buyers a platform where they can find all quality brands from the activewear style sector for GCC countries, and beyond.

Activewear style clothing is breaking down barriers and dress codes around the world, including in the Middle East and GCC countries, where it appears to be right at home. It seems a bit contradictory, since this is a region that shows great respect to its tradition and where leggings are not exactly a typical sight in

public. Up until recently, active wear was strictly reserved for gyms and sports centres. However, the wave of change started to transform that mindset rapidly in the last couple of years, so more and more people in this geographic area are finding their every day clothing inspiration in activewear.

One of the reasons why this style found its perfect home in this region is another trend present here, in which the fashion statement is not about showing off. It’s about demonstrating a feeling of comfort and quality without flashy logos, while looking attractive at the same time. It’s about wearing premium-quality

materials and great design, which speak about their value “in between the lines”: with their soft, high-quality fabric, slick lines and perfectly produced pieces.