Potential – Better Choices 4+

Intentions, Habits & Wellbeing

Potential, Inc.

Designed for iPad

    • Free
    • Offers In-App Purchases



We believe technology can and should help you do the things you truly want to do. We’ve designed Potential for ourselves, our loved ones, and for you — because we can all use a little help in living our best lives.

Potential helps you live intentionally. We’re using persuasive design for intentionality and behavior change. With your wellbeing in mind, Potential is designed to make wise choices easier.

We believe that if we get to do more of the things that we really want to do, we’ll live happier, healthier lives — and become more of the people that we want to be.

Potential transforms your Home Screen, helps you structure your day, tracks your habits automatically, and gives you new insights into your behavior. It also comes with some great social features, so you can share your daily choices with your friends and loved ones.

How you use your phone is how you live your life... and Potential will improve both.

Try it free 14 for days with a monthly or annual subscription.


• Mindfulness: Make your daily meditation easier than ever.
• Fitness: The right playlist for your workout, at just the right time.
• Self-Care & Wellbeing: Make time for what makes you feel good.
• Digital Wellbeing: Use your phone, instead of being used by your phone.
• Creativity & Deep Work: Remove the distractions and focus on what really matters.
• Sleep: Build routines that help you sleep better.


Use widgets to sync Potential to your Home Screen. Replace attention-hungry apps with wise choices.

Your phone is a part of you. It is central to how you allocate your attention and go about your day. Potential uses integrations to make your intentions 1-tap-easy. And that makes all the difference. You will feel it.


Apps: With 200+ app integrations you can open your favorite apps via Potential.
Shortcuts: Start a workout, Open your daily meditation, Start your fast, Start your sleep tracking, put your phone into airplane mode... and so much more.
Links: Spotify playlists, YouTube videos, Notion pages, reading lists, and even controls for your ToDo App… plus the rest of the internet.


You’ll get a full view of your day on the Today screen.


Want to improve your fitness? Find athletes’ lists of daily practices. Want to deepen your mindfulness practice? Meditation teachers share their intentions with you. Want to be more focused? Productivity coaches got you covered.


Automatically complete your habits when data has been logged to Apple Health. Our integration supports workouts, sleep, mindful minutes and more!


“Just want to say that I am LOVING this app. In the first two days I've already noticed a significant change in my behavior...” Dave, Software Engineer

“Finally it feels like my phone is on my side instead of playing against me.” Elisabeth, Art Director

“The amount of willpower depletion this stops is unbelievable. I can't believe this hasn't been done before.” Chris, Psychologist


Getting started is simple. Download Potential now & sign up for a free 14-day trial. We have monthly & annual plans available. If you don’t love it, you’ll get a full refund, questions asked.

With your Potential membership you’ll have access to:

• 200+ app integrations
• A better home screen
• Automatic Habit Tracking
• Sharing & Accountability
• Curated Lists & Intentions
• Public Profile at potential.app/steve
• Definitely no ads

Ready to unlock better choices? Download Potential and start living your best life today!

Terms of Use: https://potential.app/terms
Privacy Policy: https://potential.app/privacy

Questions? Suggestions? We are just an email away. Simply write us at team@potential.app

What’s New

Version 3.0.9

The Today screen has received a major upgrade in speed, clarity and usability. The new Routines tab helps you plan your day.

App Privacy

The developer, Potential, Inc., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Contact Info

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Diagnostics

Privacy practices may vary based on, for example, the features you use or your age. Learn More


  • Family Sharing

    Some in‑app purchases, including subscriptions, may be shareable with your family group when Family Sharing is enabled.

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