Tanzania Safari Channel 4+

The Tanzania Safari Channel (TSC) is a dedicated tourism channel operated by the
Tanzania Broadcasting Corporation, a public broadcaster and draws funding from different partners such as the Ngorongoro Conservation Area Authority (NCAA), Tanzania National Parks (TANAPA)
The Tanzania Safari Channel was launched on December 15, 2018 and has been airing programs 24 hours
Key Outcomes
- The channel is a major tool for promoting tourism and its related businesses locally and internationally, thereby increasing the number of visitors to different tourist attractions in Tanzania, and increasing the contribution of tourism sector in the national economy.
- The channel has added unique diversity to television content in Tanzania and thereby attract more viewership. The uniqueness of the channel is expected to attract tourism actors and business related to tourism to advertise through the channel.
- The channel’s documentary style and reality television content has provided rich information about Tanzania, its people, its culture and its tourism assets.
Sources of Content
The channel focuses on the following segments for its content:
- National Parks and Game Reserves, Serengeti,Ngorongoro,Manyara etc
- Geo Tourism, eg Kilimanjaro Mountain
- Cultural Tourism, eg Tanzanian foods, dresses, traditional dances etc
- Sports Tourism, eg golf, beach soccer, beach volleyball, dhow competitions etc
- Marine Parks, eg diving
- Flora and Fauna, eg Kitulo National Park in the Southern Tanzania - Hunting Tourism
- Forest Tourism
- Medical Tourism
- Antiquities
Tourism assets in Tanzania
Natural - climate, national parks, game reserves, coastal areas, islands, mountains, lakes, waterfalls.
- Cultural - archaeological sites at Olduvai, Kalambo Falls, etc.; historical sites at Bagamoyo, Kisiwani (Mafia) Kilwa, etc.; Rock Painting sites at Kondoa and around Lake Victoria.
- Man-made - architecture, museums, arts and handicrafts, etc. Marketing
- We rely on the following key areas to market the channel:
- Internet Promotion
- Social Media Promotion (facebook, Instagram,twitter,Youtube). - Cross selling: - Road shows:
- Strategic Partnerships:
- Personal Selling
- Outdoor Adverts
- Celebrities’ endorsements