Calling future hitmakers
RYSE - Social Record Company
Callout, Discover, Release
Ask most famous musicians what led to their success and they’ll attribute it to a combination of unwavering passion, perseverance, and industry connections.
A true artist can take care of the first two, but connections are hard to come by. Ryse Up wants to change that.
The app lets artists – both professional and amateur – post callouts for collaborators, from singers and songwriters to rappers and producers. Respond and the poster can review your profile to see the videos, music, and photos you’ve uploaded. If you’re chosen, doors could open.
Ryse is empowering the creators to find raw, organic talent again.
Iz Avila, Grammy Award–winning music producer
Four-time Grammy Award–winning music producer Iz Avila, who has worked with talent such as Usher, Janet Jackson, and Gwen Stefani, uses Ryse Up as a way of getting the “industry away from just assembly-lining talent and finding artists who sound familiar and safe.”
“With this younger generation coming up, there is so much creativity out there. If we can start now by guiding it and steering it, I think we will find our next Jimi Hendrix, Stevie Wonder, or Marvin Gaye," he says.
It’s this desire to help others achieve their potential that helped bring the app to life in the first place, with musician Nathan Chandra, CEO of Ryse Up, no stranger to the big break himself.
After his dream of working alongside hip hop group A Tribe Called Quest came true, Chandra says, he asked himself a question: “Wouldn’t it be great if I could provide this experience to other people?”
Much like the talent it hopes to benefit, Ryse Up is still young. Chandra launched the app in June, and so far the response from the music industry has been overwhelmingly enthusiastic.
Courtney Hamilton, a jack-of-all-trades musician from Florida, knew Ryse was the real deal when Marley Waters, a singer-songwriter who produced Tinashe’s number-one song, “2 On,” responded to Hamilton’s laid-back reggae song “Vice” two days after he uploaded it. He eventually found himself in a studio with Waters, helping to produce a remix for Wyclef Jean.
“Ryse’s approach to the industry is different because it is more accessible and inclusive. I’ve been busy since that remix. It was a great opportunity,” Hamilton says.
As well as offering the potential for that dream big break, Ryse Up is also allowing budding musicians to independently fulfil their potential by discovering like-minding musicians to collaborate with.
So, could you be the next big thing?
Ryse Up is waiting.