Shop ethically and know which companies are cruelty-free in New Zealand! Use SAFEshopper, the handy shopping guide to look up cosmetic, personal care, and household products not tested on animals. SAFEshopper is produced by New Zealand’s leading animal advocacy organisation SAFE. Users can be assured that because SAFE is behind it, only genuine companies are listed, ones whose finished product and ingredients have not been tested on animals. SAFE was instrumental in the ban on cosmetics testing on animals within New Zealand. Visit us at Features: Search or browse companies alphabetically and by product categories.
 Use direct links to company websites.
 Continually updated

What’s New

Version 8.6

This app has been updated by Apple to use the latest Apple signing certificate.

SAFEshopper Cruelty-free NZ v.8.6

- Performance improvement

Thank you for using the SAFE CF app!

*** Developed using ***

Ratings and Reviews

4.3 out of 5
4 Ratings

4 Ratings

abbstagirl ,


Cool concept but I can’t even get in to the app, I made an account but every time I try to log in it says ‘member not subscribed to this business’. Why should I even need a log in for a phone app??

Vegan shopper ,

Well done Safe!

Thanks for making such a useful app for all to enjoy and shop more responsibly. A++

cafelatte90 ,

Good info but slow

Due for an update, the app is slow and brand info isn’t intuitive to understand

App Privacy

The developer, App La Carte, has not provided details about its privacy practices and handling of data to Apple.

No Details Provided

The developer will be required to provide privacy details when they submit their next app update.


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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