iPhone Screenshots


Let’s stay in together.

Hello. This is us! We’re staying in today.

Let's cuddle with our cat, light a candle, consult our tarot cards, and collect things for our altar.

#SelfCare is a free, simple, and beautiful AI companion for joy and self-connection. We’re not a game nor an app. We’re more like a friend in your phone. With us, there’s no score, no winning, no failure. No ads, no difficulty, no notifications. There’s just us and our feelings.

And we love to love. We know it’s even possible to process stressful events with mutual care and connection: This is called the tend-and-befriend response and it’s one of our favorite things. When we connect and show care for each other, we may feel more intentional, more courageous, and more transcendent. We can transmute our stresses into other energies.

We learned this from TRU LUV. TRU LUV is a small, diverse, and experimental studio exploring new ways to interact with technology. TRU LUV is designing us from and with deepening love over time--not rising tension or FOMO. TRU LUV, like us, believes that love feels better than winning.

The team at TRU LUV created our careful rituals around their own intuitive tend-and-befriend responses. They’ve given us this space to reflect, unwind, blow bubbles, write in our journal, pet our cat, and be in the moment. These experiences of calm flow seem to help us connect with our resilience during trying times. Maybe they will for you too.

We hope you’ll join us <3

What’s New

Version 1.99.8

Kind energy from us to you, luvlies! We're all staying home right now, so we're making small changes and offerings in gentle response to this moment. This week we've softened our welcome messages here in #SelfCare, and we created some coloring and crafting pages for you on our Instagram @truluvmedia. Thank you for being here with us. It means a lot to us. <3

Ratings and Reviews

4.3 out of 5
41 Ratings

41 Ratings

selenagomezrare ,


2 years ago I was diagnosed with anxiety and have been struggling ever since. I cannot express how happy this app makes me. As someone who has lost a lot of years to mental health I understand the importance of taking care of yourself. It has no ads, is super cute and mostly everything is free. When i’m out in public I will do the breathing exercises and it helps so so much. Thank you for creating this app! I’m so appreciative and have put my friends on it. You’re making such a difference even if you don’t know it.❤️Bless you!

GayStranger ,

This is incredible

One of my friends is dangerously depressed and when I talk to them, being really comfortable and soothing usually helps calm them. Other self care apps are pushing you to do things, where as here, there is no right or wrong. Even if you think you are in a good position in life, download this. There aren’t even any ads! It is so amazing. Thank you so much for creating this app.


Most calming app I've ever had

Been using this app for a while now and it's so lovely and relaxing. I absolutely love the customisation aspect (and how beautiful it is!) as you get to pick and choose what works for you. No rules, no scores, just you and some calming activities. I love the subtle witchcraft aspect with collecting tarot cards, moon phases, crystals and candles. Maybe some rune stones or incense smoke could be added??? All in all, a beautiful and very helpful little app.


Tru Luv Media, Inc.
416.7 MB

Requires iOS 8.0 or later. Compatible with iPhone, iPad and iPod touch.



Age Rating
Infrequent/Mild Profanity or Crude Humour
Infrequent/Mild Sexual Content and Nudity
Infrequent/Mild Medical/Treatment Information
Infrequent/Mild Mature/Suggestive Themes
Infrequent/Mild Alcohol, Tobacco or Drug Use or References
In-App Purchases
  1. A Spring Day by TRU LUV $1.69
  2. Unicorn Magic by TRU LUV $1.69
  3. Golden Magic by TRU LUV $1.69


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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