Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

What if you found an item in our app and wanted you to know if it’s available in any of our stores? We have the answer to that — use our FIND IN STORE feature! This feature will show you all available sizes and colours and where we currently have them in stock.

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Turn the H&M app into your own shopping tool — activate IN-STORE MODE when you visit one of our stores. See which of your favourite-marked items are available in the store you’re in, or nearby.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to

What’s New

Version 21.43.1

Thanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like!

This release contains a fix that improve the app stability.

Ratings and Reviews

4.9 out of 5
43.5K Ratings

43.5K Ratings

9-Tek ,

Almost good

I really like the app, it’s easy to use, makes online shopping fun. However I do have one complaint. The favorites list keeps disappearing. I make sure to be logged in, but whatever products I like disappear from my list after a while. And it’s not because they’re out of stock. If you could maybe look into that that would be much appreciated.

f2f hgxbjj ,

Takes a while to load & Missing some important features

Besides the fact that the app loads poorly and sometimes gives errors when too many people are logged in, it's missing some important information.
The information I would like to check is the size the model is wearing and the measurements for each product and size, as well as being able to check the store availability for the products I'm interested in. Another bothering thing is that H&M are the only ones that make you ship the order back to the warehouse in case of a return and refund, instead of allowing the customers to return the products in the store. You should really accommodate this, like all the popular brands do as it will save your clients a lot of hustle.

Ariana JJK ,

Needs a bug fix!

This app is so frustrating, I’ve been using it for a few years but now I cannot use it! First of all, the products saved as favourites always disappear, even if you’re logged in. Second of all, after deleting my account I tried to make a new one for the H&M club and when completing the form it wouldn’t let me submit it because the password wasn’t meeting the criteria - when it actually was, I tried 5 different passwords all with the min of 8 characters, numbers, lower and upper case - not once worked! And on top of it all, I cannot even place an order! I had a discount and I wanted to used it before it expires. So dissappointed and frustated! H&m was my go-to store for many years and I really hope you’ll fix the bugs!

App Privacy

The developer, H&M, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Purchases
  • Search History
  • Identifiers
  • Usage Data
  • Diagnostics

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Financial Info
  • Contact Info
  • Search History
  • Identifiers
  • Usage Data

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • User Content
  • Identifiers
  • Diagnostics

Privacy practices may vary based on, for example, the features you use or your age. Learn More


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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