H&M - we love fashion 4+


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Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

What if you found an item in our app and wanted you to know if it’s available in any of our stores? We have the answer to that — use our FIND IN STORE feature! This feature will show you all available sizes and colours and where we currently have them in stock.

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Turn the H&M app into your own shopping tool — activate IN-STORE MODE when you visit one of our stores. See which of your favourite-marked items are available in the store you’re in, or nearby.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.

What’s New

Version 24.28.1

Thanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like!

This release contains a fix that improve the app stability.

Ratings and Reviews

4.9 out of 5
67.1K Ratings

67.1K Ratings

ioanaheys ,

App freeze // Favorites disappeared

After many updates and talks to your customer service, the issue of the apps freezing it still unsolved. The issue actually only happens in the following scenario: every time after I check the in-store availability of an item, not even 5 seconds later, the app fully freezes and needs a restart.

Also I noticed recently that my favorites list has been reset for no reason.. also, why is it that you can only add a limited number of items? It would be a great idea to expand that limit.

Dayen13 ,

App crashes

The app crashes when you need it the most. I had two vouchers I wanted to use in the store but I couldn’t because the app failed to open at many attempts. And also, the items from my favorite list keep disappearing with no reason. Please fix it! It makes the shopping experience too challenging

f2f hgxbjj ,

Takes a while to load & Missing some important features

Besides the fact that the app loads poorly and sometimes gives errors when too many people are logged in, it's missing some important information.
The information I would like to check is the size the model is wearing and the measurements for each product and size, as well as being able to check the store availability for the products I'm interested in. Another bothering thing is that H&M are the only ones that make you ship the order back to the warehouse in case of a return and refund, instead of allowing the customers to return the products in the store. You should really accommodate this, like all the popular brands do as it will save your clients a lot of hustle.

App Privacy

The developer, H&M, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Purchases
  • Search History
  • Identifiers
  • Usage Data
  • Diagnostics

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Financial Info
  • Contact Info
  • Search History
  • Identifiers
  • Usage Data

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • User Content
  • Identifiers
  • Diagnostics

Privacy practices may vary based on, for example, the features you use or your age. Learn More


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