102.9 WBF 4+

We are a local family owned and operated FM (102.9) & AM (1130) Radio Station, located in Bartow, Florida. As the capital city of Polk County, Bartow is centrally located in the Lakeland-Winter Haven Metropolitan Area.

We feature Classic Hits, one of the most popular music formats. The greatest pop, soul, and rock n roll from 70s, 80s, and early 90s. We play feel good music, hosted by outstanding personalities along with fun daily features and weekend themes.

The WBF Shopper is heard Monday through Saturday from 9 to 10am. Listeners from all over central Florida call The WBF Shopper to buy, sell, trade or give away items on the radio, at no charge! The WBF Shopper has been the place to buy, sell, or trade items for local listeners for almost five decades. Continuously on the air since 1969, The WBF Shopper is still the number one show of its kind in the central Florida listening area.

The WBF Radio Store was developed to save you money on on a wide variety of everyday items like restaurants, golfing, oil changes, and many more; from some of your favorite local business and merchants. All the WBF Radio Store Certificates are sold at half of the retail value. You 50% on every purchase! It's that simple. No special days, no special times, no special items. All the WBF Radio Store certificates work just that simple! For more information visit radiostore.wwbf.com or call 863-534-7283.

Also we bring you the excitement of Bartow Yellow Jacket high school sports and NASCAR Racing!

Thank You, for listening.