BEHIND THE SCENES

Meet the future of Gucci

This interactive documentary features the iconic brand’s new creative director.

GUCCI

Fashion, Entertainment & More

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With 3D effects and interactive objects that fill your space, this first-of-its-kind documentary experience gives you an inside look into how Gucci’s new creative director, Sabato De Sarno, prepared for his debut Milan collection.

See how Sabato De Sarno, Gucci’s creative director, prepared for his Milan Fashion Week show.

What we love: Seeing De Sarno’s sketches for his Ancora collection fill your space as he discusses his designs. Pieces from the Ancora collection – sculptural gold earrings, the Jackie Notte handbag – appear in your space in incredible detail.

Don’t miss: Viewing seven pieces from the collection – including the reimagined Gucci Horsebit loafer – in stunning detail as 3D models at the end of the film.

Quick tip: Missed a moment or want to see a particular design again? The Gucci app makes navigating the film easy – when viewing the experience, tap once to bring up the chapter menu.