H&M - we love fashion 4+


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Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

What if you found an item in our app and wanted you to know if it’s available in any of our stores? We have the answer to that — use our FIND IN STORE feature! This feature will show you all available sizes and colours and where we currently have them in stock.

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Turn the H&M app into your own shopping tool — activate IN-STORE MODE when you visit one of our stores. See which of your favourite-marked items are available in the store you’re in, or nearby.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.

What’s New

Version 24.21.2

Thanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like!

This release contains a fix that improve the app stability.

Ratings and Reviews

4.9 out of 5
9.9K Ratings

9.9K Ratings

petrushka1986 ,

Satisfied customer

Great app, easy to use

Dany-SK ,

Not a good experience

The app is very nice. But what is ridiculous is the fact that you put something in your basket and while searching for more stuff to buy, someone else “buys” your piece from your basket. Like cmon. This wouldn’t happen in real life either that someone comes and steals your clothes from your basket so why the app?? Are you kidding? This made me really mad. I should not be racing with other customers. That also means I will buy less because I will be rushing to pay 😉. So better think twice.

Lejlasy ,

Your updates are only for new iphones

Dear H&M,

As your latest update does not allow me to update your application on my iPhone, I literally stopped buying from you. I am not willing to go each time to pc, and I have tried to delete it and reinstall but no. If I wont be IOS 13+ I am done, so I am done. I was spending regularly, at least I save money now. Just in case someone would think that people will switch to newer phones each year, you are wrong.. good luck!

App Privacy

The developer, H&M, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Purchases
  • Search History
  • Identifiers
  • Usage Data
  • Diagnostics

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Financial Info
  • Contact Info
  • Search History
  • Identifiers
  • Usage Data

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • User Content
  • Identifiers
  • Diagnostics

Privacy practices may vary based on, for example, the features you use or your age. Learn More


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