APPS FOR (RED)

Candy Crush Goes (RED)

Swipe some sweets for a great cause.

Until December 8, King is donating 100 percent of the proceeds from (RED)-themed item packs in all Candy Crush games.

It
s hard to believe, but there was a time when swiping at candies wasn’t a thing. Five years ago, you’d walk into a train car or waiting room and not see half the people playing Candy Crush Saga, the now-ubiquitous puzzle game from developer King.

It’s equally hard to believe this worldwide phenomenon got its start in a small studio in Stockholm.

“I don’t think any of us could have dreamt of the success Candy Crush Saga would come to be,” says King’s Tobias Nyblom, who designed the original game’s first 150 levels.

I’ve never developed a game where so many of the test players just kept on playing.

—Tobias Nyblom, Candy Crush designer

Tobias Nyblom designed the first 150 levels of the original Candy Crush game.

Granted, Nyblom and his team did get the sense they were onto something, even back then. “I’ve never developed a game where so many of the test players just kept on playing,” he says.

As Candy Crush moved from king.com to Facebook and then onto the App Store, its popularity kept growing, according to Andreas Olofsson, the game’s executive producer and a member of the original team.

“It wasn’t until we saw people playing it on the subway and heard the discussions at parties that we realized we’d created something bigger than just a successful game.”

Candy Crush is more than a videogame—the series has spawned a ton of associated merchandise.

Two more titles in the series have been released—Soda Saga in 2014 and Jelly Saga in 2016. And there’s more to come. “We are nowhere near done,” says Olofsson.

This week, there’s a compelling reason to take another look at these puzzlers.

Giving back is an integral part of our culture at King.

—Andreas Olofsson, Candy Crush executive producer

King is donating 100 percent of proceeds from (RED)-themed item packs.

From December 1 to 8, King is donating 100 percent of the proceeds from (RED)-themed item packs. You’ll find them in all three Candy Crush games: Saga, Soda Saga, and Jelly Saga.

All purchases go to support HIV/AIDS prevention, treatment, counseling, and testing in sub-Saharan Africa.

“Giving back is an integral part of our culture at King,” says Olofsson. “We’re delighted to partner with (RED) once again to turn the power of Candy Crush into a force to fight AIDS.”

    Candy Crush Saga

    Play a top match 3 puzzle game

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    Candy Crush Soda Saga

    Play & pop in match 3 puzzle

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    Candy Crush Jelly Saga

    Jelly Queen's match 3 puzzles

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