Spielwarenmesse‪®‬ 4+

The optimal trade fair planning tool

The Spielwarenmesse app offers the ultimate free planning tool for your trade fair visit, available at your fingertips. Combine the live fairground experience with all the benefits of a digital medium:


Seamless Onboarding


Select a visitor type that best fits your needs and you’ll be guided through carefully curated theme worlds, offering a unique experience and relevant content. You can easily add more topics and brands of interest at any time.


Comprehensive Fair Information


Access all details about Spielwarenmesse 2025. Find information about exhibitors, special areas, our lecture program, and much more.


Personal Profile & Effortless Networking


Create a profile and specify your interests for a personalized experience and enhanced Networking. When logged in, users with already booked e-tickets will see their tickets directly in the app. Additionally, the app's integrated QR code reader allows you to scan and save business contacts directly into your address book.


Spirit of Play & Toy Market News


Stay informed with the latest industry trends and expert insights through the Spirit of Play magazine, now available on the go. Additionally, explore Toy Market News to get up-to-date information on licenses, market trends, manufacturers, and key events in the toy industry.