Dr.Implicit 4+

Unconscious Decision Maker

Split Second Research Limited

Designed for iPhone

    • Free

iPhone Screenshots

Description

Do you have a difficult decision to make?
Not sure which option to choose?
Dr Implicit will help you make a choice by swiping.

This application is based on neuroscientific and psychological techniques.



How it works:
1. Choose a category
2. Upload a photo, or take a photo with your phone
3. Enter the names of your choices
4. Play a fast reaction game
5. The app computes your inner feelings
6. It tells you which option you prefer unconsciously


This app is based on the affective priming paradigm (Fazio, R. H., Sanbonmatsu, D. M., Powell, M. C., & Kardes, F. R. (1986). On the automatic activation of attitudes. Journal of Personality and Social Psychology, 50, 229–238. doi:10.1037/0022-3514.50.2.229).

The reasons why affective priming works is because it is based on assumptions that are highly compatible with what is known about how the brain processes information.

Neural network models of the brain are based on mental associations – the stronger the association between two concepts (e.g., Milan and Fashion) the quicker one concept will mentally trigger the other.

App Privacy

The developer, Split Second Research Limited, has not provided details about its privacy practices and handling of data to Apple. For more information, see the developer’s privacy policy.

No Details Provided

The developer will be required to provide privacy details when they submit their next app update.

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