SUPERFANS

Dress for (gaming) success

Meet Covet Fashion’s fiercest fan.

Covet Fashion

Shopping and Dress Up Game

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By day, Sarah Fink manages a cardiology research lab at the Johns Hopkins med school in Baltimore. After hours, she’s a virtual stylist and one of the world’s most successful fashion gamers.

Playing the game Covet Fashion, which uses clothes from real-world designers like Calvin Klein and Rachel Zoe, she dresses animated characters for job interviews. For yacht parties. And for everything in between.

A Covet Fashion player since 2015, Sarah Fink has logged thousands of hours in the game, she says.

The game’s millions of community members vote on their favourites – and they support Fink in droves, granting her in-game rewards to buy more clothes to dress more characters for more interviews and yacht parties.

To date, Fink has amassed more than $27 million worth of digital clothing – one of the most valuable virtual collections in the game.

In September 2018, Fink (shown more recently) hosted a meet-up of Covet Fashion fans and the game’s developers in Washington, D.C.

    Covet Fashion

    Shopping and Dress Up Game

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