Get daily exercise videos, nutrition profiles, and emotional insights customized to your body's natural cycle.
28 is the world's first cycle-based fitness and wellness experience offering cycle tracking, transformative exercises, nutrition profiles, and science-backed emotional insights, all hyper-personalized to where you are in your natural cycle and controlled by you.
Designed by supermodel trainers and medical experts to work with your body's physical and hormonal fluctuations. Powered by nature and innovative technology that personalizes your daily experience while keeping you in control of your cycle data.
Painful Periods Aren't Natural
But they are common. Synthetic estrogens in birth control, plastics, and beauty products have created hormone imbalances for millions of women. 28's functional nutrition was designed to naturally restore balance to your hormones, along with phase-specific functional movements.
Workout With Your Cycle, Not Against It
Many popular fitness methods were designed for men, not women, with no regard for the menstrual cycle. 28 is the first method of its kind designed to optimize your energy, hormones, strength, and flexibility as you experience changes throughout your cycle.
You Deserve More Than A Period Tracker
Your cycle has four phases. Each phase brings changes to the brain and body. Exercising and eating based on your cycle means changing the types of movements and nutrients during each phase to optimize your physique, hormones, and mood. 28 empowers you with simplified science, breathtaking content, and cutting-edge technology.
Become the Expert of You
You are a mystery. Your body doesn't have to be. We've been locked in the passenger seats of our own bodies for far too long. School taught us little-to-nothing about how our cycles and hormones actually work. 28 empowers you to connect with your body by understanding the beautifully complex nature of your biology, one day at a time.
FEATURES:
Follow Your Cycle
- Daily Cycle Status
- Easily Track Your Periods
- Phase Progress Bar
Science-based Insights
- Daily body predictions
- Daily emotional predictions
- Goals, Guidance, and inspiration
Exercise Videos
- Personalized to match your energy and mood
- Designed by trainers of iconic supermodels
- Lengthen, strengthen, stretch & tone
- Sculpt booty, tighten abs, tone arms, lean legs
- Workout anywhere, at any time
- No equipment required
- Lightening-fast, high-definition streaming
- View on mobile, desktop, tablet, TV
Nutrition Profiles
- Daily nutrition guidelines for hormone balancing
- Specific suggestions by food groups
- Give your body what it needs, when it needs it
- No more calorie counting
- Coming Soon: Meal plans
- Coming soon: Shopping lists
Embrace your nature and begin today!
Subscription pricing and terms:
28 offers different subscription plans. Payment will be charged to the credit card connected to your iTunes Account when you confirm the initial subscription purchase. Subscriptions automatically renew unless auto-renew is turned off at least 24-hours before the end of the current subscription period. Your account will be charged for renewal within 24-hours prior to the end of the current period, and the cost of the renewal will be identified. You may manage your subscription and auto-renewal may be turned off by going to your Account Settings in your phone after the purchase. Any unused portion of a free trial period, if offered, will be forfeited when you purchase a subscription, where applicable.
Terms of Use: https://28.co/terms
Privacy Policy: https://28.co/privacy
I’ve been working out for the last five years on and off and it took me until recent years to learn that not all bodies are made equal and women experience a lot of changes during the month that impact their ability to exercise. This app has been phenomenal for my mental and physical health, in just a month and a half I’ve already seen improvements in my weight, my mood, and my appearance. Since I’m prepared and aware, I can combat any symptoms that I’m experiencing. I was recently diagnosed with pmdd and have been looking for easy ways to stay in tune with my body. Not only does this app do it all, but they also are really fast to fix any bugs that get pushed out and their support team is really nice :) I recommend this app to all the women I know. I hope this app never shuts down or gets taken off the App Store, I can totally see myself well into my old age doing these workouts and learning about the right foods for my body has been a complete game changer. I can’t recommend this app enough. Thank you to the creators of this app, you’ve changed my life. ❤️
$89 for free info on google
amoreo0987
Before they rolled out premium I would’ve given this app and program a million stars because though it was minimal, what it offered was truly special. Prior to the introduction of premium you were able to pick whatever workout you wanted in the phase you were in, but now you’re limited to only one workout a day that’s not even your choice… I could understand if every workout was over 45 minutes, but the average workout is less than 30 minutes so if you wanted to workout longer you would just have to go somewhere else anyways. I really loved that they introduced recipes and a grocery list with premium but unfortunately that’s only for premium; it would be nice to have at least one recipe a day that’s free, but maybe I’m asking too much idk. The price point of $89 is obviously significantly cheaper than a trainer or a gym, but I personally think that as an app who markets that they want to help women, shouldn’t the content be more accessible to ALL women not just the women who can afford the $89 price. I personally can afford this but I know so many women that benefit from every feature on this app but simply can’t afford it. In reference to the title of this review, yes you can find all the info this app gives about nutrition and the type of workouts you should be doing based on your cycle if you spend less than 30 minutes searching through the web (I know this because I did it). Anyways I wouldn’t be surprised if a competitor swoops in with a better affordable product now.
Developer Response
Hi, thank you for your feedback! We certainly will share all your feedback with the team. For Subscription, you can still access to daily recommended workout videos and all other original Insights and Nutrition content for free. Only the additional workouts, recipes, and grocery lists that's on top of the original free content are under the Premium version.
Unhealthy marketing
a r w 🌹
I just got the app after hearing about it for months. I used to follow them on IG, but had to unfollow after they started posting videos of a woman (who works as a professional model mind you), who supposedly grew her bra size like 4 or 5 sizes “NATURALLY” after balancing her hormones. Right. I can get insecure about my body just like every other woman and their content made me feel so much worse, like I NEED to change my body. It felt like one of those awful “women’s” magazines from the early 2000’s. The app is much of the same. There’s an element of “what do you want to change about your body?” as if I want to change anything! I’m a healthy weight and I just don’t want to have such extreme period cramps. The constant images of VERY toned and skinny women nearly naked on the beach is tiring. This app does not feel like a safe space for women. It feels like something made to appeal to the male gaze in all aspects—here are some pretty women in bikinis; here’s how to get bigger boobs; here’s how to lose weight while working “with” your period…it doesn’t feel like the purpose is to help women at all. Not to mention, the meals it provides recipes for are not in everyone’s price range. It feels like this app was made for rich, thin women who want to get even thinner. Not for the rest of us. Reminds me of “Goop” by Gwyneth Paltrow. I want to keep using it for the workouts, but I doubt I will.
Grocery lists don’t correlate with recipes
CaitCare
To start I must say, I love the idea of the app! Cycle syncing can be super challenging to figure out on your own so having guidance on workouts and nutrition is essential. I also like the layout and aesthetic of the app much more than MyFLO (which I’ve decided not to pay for and am moving away from - not a huge fan of Alisa and her exploitative nickel and dime approach). I’m paying the subscription fee for 28 which gets you premade grocery lists and recipes which is great, but the glaring problem is that the recipes and grocery lists don’t really match. Further you can’t copy ingredients from the recipes like you can from the grocery list forcing you to click back and forth between the app and your notes. This becomes a greater issue because they let you see the next week’s grocery lists but not the recipes. This means if the grocery list doesn’t correlate with the recipes you can’t shop appropriately for the next cycle phase. This is such a simple fix. Please make the recipe ingredients match the grocery lists or make it so you can pull a grocery list from the recipe. Obviously things like salt/pepper/other everyday spices don’t need to be included, but unique ingredients that aren’t commonly kept around the house like polenta or hemp hearts would be extremely helpful.
Developer Response
Thank you for your feedback! We are working to address the issue as we are adding new recipes very soon that will cover more of the intended foods for each cycle. Stay tuned!
- Stripe checkout update
Version 1.36.0
The developer, 28 Wellness, LLC, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Used to Track You
The following data may be used to track you across apps and websites owned by other companies:
Contact Info
Identifiers
Usage Data
Data Linked to You
The following data may be collected and linked to your identity:
Contact Info
Identifiers
Usage Data
Diagnostics
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Location
Identifiers
Usage Data
Privacy practices may vary, for example, based on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
Seller
28 Wellness Inc
Size
159 MB
Category
Health & Fitness
Compatibility
Requires iOS 14.0 or later.
iPhone Requires iOS 14.0 or later.
iPod touch Requires iOS 14.0 or later.
Mac Requires macOS 11.0 or later and a Mac with Apple M1 chip or later.