Ad blocker - Magic Lasso 4+

Adblock / Adblocker for Safari

Matthew Bickham

    • 4.3 • 2.7K Ratings
    • Free
    • Offers In-App Purchases



Magic Lasso Adblock is the fastest, most efficient Safari and YouTube ad blocker available.

300,000+ users rely on Magic Lasso Adblock to:

• block all ads
• block YouTube ads
• browse 2.0x faster
• double battery life
• lower data usage
• prevent ad tracking
• stop pop ups
• remove anti ad block messages
• block annoyances

“It works and feels as if Apple themselves had designed an ad blocker.” - John Gruber, Daring Fireball

Experience a cleaner, faster web browsing experience on your iPhone, iPad and Mac.

Built for you and Safari:
• Uses the native content blocker API in Safari to provide the fastest, most efficient ad blocking available
• Supports iPhone, iPad and Mac with all the same great features no matter which device you use
• Easy to use with built-in and regularly updated ad blocker rules
• Block more ads, trackers and annoyances with seamless background rule updates

"Lightweight, Awesome, and super fast. This is my new favourite ad blocker!" – Courtkizer, United States

An up to date ad blocker:
• Includes a curated set of best-in-class blocking rules. No need for complex configuration, simply enable and browse in bliss
• Block YouTube ads with best-in-class video ad blocking
• Block more ads and tracking scripts with automated daily rule updates
• Block annoyances including cookie notices, pop-ups, anti ad block messages and unnecessary privacy warnings
• See the difference ad blocking makes by visualising ad blocking speed, energy efficiency and data savings for any site
• Use Tap to Block to effortlessly block any element on a page or site with a simple tap
• Battery Boost improves energy efficiency and responsiveness by blocking JavaScript that may cause slowdowns
• Create your own Custom Rules to easily block media, cookies and JavaScript on any page or site
• Add Custom Rules directly from within Safari via the Share menu

Private, ethical and supported:
• Magic Lasso Adblock doesn't see or have access to any of your web pages or browsing history
• Unlike other ad blockers, we are not paid by advertisers and do not let any paid ads bypass our ad blocking rules

"This is the best ad blocker I have found. It's optimized for Safari, works very smoothly, and integrates with my favorite web browser very nicely." – Alejoa A, Canada

A 30-day free in-app trial is available, after which point an annual subscription is required. Family Sharing, that supports the original platform that you started your subscription from, is included for no additional cost.

Subscriptions are charged annually and automatically renew, with account charged at the original subscription price, unless auto-renew is turned off at least 24-hours before the end of the current period. Disable auto-renewal and manage subscriptions in Account Settings. Your App Store Account is charged on purchase confirmation.

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What’s New

Version 4.5.3

Family Sharing has arrived in v4.5.1 and supports the original platform that you started your subscription from, for no additional cost.

Magic Lasso Adblock v4.5 is a complete redesign of the user-friendly, privacy aware and platform-native Safari ad blocker for the iPhone, iPad and Mac. Version 4.5 delivers a "powerfully simple ad blocking experience" with simplified ad, tracker and annoyance blocking. The redesign better surfaces all of the app’s features and we’ve also focused on making advanced features, like Custom Rule creation, more accessible.

This version also includes these great new features from recent releases:
- Performance Insights – see the difference ad blocking makes and visualise ad blocking speed, energy efficiency and data savings for any site. You can use the Safari toolbar button to see the ad blocking speed increase, energy savings, carbon reduction, data savings and the number of ads and trackers prevented. And with Insights on the Overview screen of the Magic Lasso app, you can view the data and energy saved, along with the average speed increase and total number of ads blocked since you enabled Magic Lasso.
- Tap to Block – Simply tap any element on a web page and watch it disappear from your view, ensuring it never disturbs your browsing again. And thanks to Tap to Block’s intelligence, any similar or repeating elements on the page, or across the whole site will also be removed. Adjustments are easy using the Expand or Contract buttons for refining your selection. Additionally, the Hide button provides an instant preview of the page without the selected elements visible. Advanced users seeking direct control can edit the resulting CSS to allow for precise selection and more sophisticated logic.
- Custom Rules – Craft your own ad blocking rules to block media, cookies, and JavaScript. Custom Rules complement Magic Lasso’s built-in ad blocking rules to ensure a faster, cleaner, and more personalised browsing experience. Custom Rules can apply to specific pages, all pages from a given site, or all web pages. Better yet, these rules seamlessly sync across your devices via iCloud, ensuring consistent ad blocking across all Apple platforms.

Included in v4.5.3 are additional improvements and bug fixes to YouTube ad blocking.

After updating, open the app to ensure you are using the most recent ad block rules.

Ratings and Reviews

4.3 out of 5
2.7K Ratings

2.7K Ratings

NemanjaNS ,

Good blocker but annoying

The blocker works great, but it needs a constant opening of a "buy subscription" page when there is an update. This is happening constantly (almost every day) and it is frustrating. I understand that it is hard to sell a product, but there are other ways to do that.
[EDIT]: I don't see updates so often as before. Also, I have received a personal message from the developer related to my comment, saying they will change things I wasn't happy about. I appreciate that very much. With this huge improvement, from now on, I will recommend this product to everyone!

Developer Response ,

Thank you for using Magic Lasso and for your feedback. You should only receive a notification to update at most once weekly. We have also heard your feedback on the subscription prompt and so have redesigned this panel as part of our upcoming v2.0 release to make it less intrusive.

Jacob Ford ,

Fast & native, and/but simple

Loving the interface and snappiness much better than 1Blocker, and that it doesn't try to also nag me about any VPN or other services.

However, sometimes a little too simple. Can't if/when my suggestions sent to AdBlock are used (so I can know to remove my custom rules), and turning off/on is a bit clunky.

Developer Response ,

Thank you for your feedback. We'll take these on board for future improvements and app releases. Note that you should be able to disable ad blocking via the Magic Lasso Safari toolbar button and also by holding the reload button in Safari and selecting "Reload with Content Blockers" (to reload just the current page with Magic Lasso disabled).

jswright61 ,

Subscription is per device 👎🏻

I paid for the pro subscription on my Mac. I installed the iOs version on my phone and tried to restore purchases. After several attempts to restore purchases failed, I contacted the developer and was told that iPhone, iPad and Mac are all separate restrictions and that additional work was required to make them all seamless. $15 a year for a subscription that does not work on all my devices is TOO MUCH.

Developer Response ,

Please note that we introduced a Universal Pro subscription as part of our v2.2 release. This allows a single subscription to support Pro features on all iPhones, iPads and Macs that use the same Apple ID and works for both existing and new subscribers.

App Privacy

The developer, Matthew Bickham, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Not Collected

The developer does not collect any data from this app.

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Family Sharing

    Some in‑app purchases, including subscriptions, may be shareable with your family group when Family Sharing is enabled.

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