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tactikPAK™...What is it?

An engaging digital tutor, tactikPAK™ is a perfect study-buddy. The series offers bite-size summaries of nine related topics. As chapters cover key principles, word acronyms prompt quick retention. Whimsical, color illustrations make learning fun and interactive quizzes check comprehension.

It’s a portable crash course. A fun, interactive learning system. Take your digital tutor with you. On your smartphone or tablet. It's your mobile mentor.

Quickly master each subject with a few key principles with a specific strategy in the form of an acronym. Each letter in the acronym fully explains that point.

About the Advertising tactikPAK™ module:

Advertising. It isn't rocket science. Or brain surgery. It's launching or re-establishing a product in the marketplace and, positioning it in the mind of the consumer. If you break marketing down to its basic components, it's a lot easier to understand.

Before you start, remind yourself why you're advertising in the first place: to create results. More traffic. More sales. More awareness. So always think like the consumer. And work backwards. Ask yourself, what are the results I want?

Remember to become your consumer and ask: what's in it for me? This is your GPS and steering wheel. The good news is there are always several right answers, not just one!

tactikPAK™... How to use it?

There are 3 handy ways to use each module.

1. Get an Overview.
Review all key principles and their corresponding acronyms. Then, consider where you want to begin concentrating your efforts. Try to implement all the principles in one integrated plan.

2. Focus on 1 Principle at a Time.
Choose an acronym and master one card at a time.

3. Combine Several Principles.
By pairing principles together, you can actually plan, activate, and implement your advertising strategies and decide what specific “tactiks" will create the impact you want.

For example, in the Advertising module, once you know your target, you can develop your concept (M-E-S-S-A-G-E) and create a tagline (S-L-O-G-A-N) to establish your positioning (in the M-I-N-D of the consumer).

After you've identified your target and created your concept, tagline and position, you are prepared to consider:
• How to P-O-S-E it (the product) in the marketplace.
• How to R-E-A-C-H (which media) your audience.
• How O-F-T-E-N (what amount of frequency) to present the message.
• How to increase S-A-L-E-S (what kind of promotion).


It’s an exciting, fit-in-your-pocket business tool. Designed to inspire innovative and creative thinking, tactikPAK™ courses are now available in many topics, including:
• Advertising
• Copywriting
• Creativity
• Design
• Presentation
• Promotion
• Public Relations
• Resume
• Writing

It’s that simple. In fact, applying tactikPAK™ principles couldn't be easier. Use the series to:
• Spark creative ideas
• Sensitize your marketing sensors
• Stimulate your right brain into action

Each one of the tactikPAK™ apps examines a specific principle. Every principle has a matching acronym. For example, in Copywriting, G-R-A-S-P reminds you to understand and then incorporate consumer research. Use the information to guide the creative solution. This will help you develop an on-target and on-strategy message.

Focus your attention on the key points as you go through the modules, acronym by acronym. Identical word-ending sounds unify that module. For instance, Advertising keywords all end in “ize” or “lyze.” Enjoy the fun, interactive quizzes. They’ll make it easy to master each course in a flash!

The tactikPAK™ series (Patent Serial No. 08/002,155) was invented by Margo Berman, an award-winning creative talent, recognized advertising professor, author, and corporate trainer.

Discover other Creative Catalyst Unlock The Block products. And, get ready to... Shatter The Gray Matter!

What’s New

Version 1.2.2

Minor updates

Ratings and Reviews

5.0 out of 5
20 Ratings

20 Ratings

Jmend201 ,

Berman saves the day

If you're an up-and-comer in the world of advertising, it's easy to feel overwhelmed when trying to understand how various components work together to develop a campaign that cuts through clutter. Berman's app makes it easy and fun to absorb key information and test our knowledge on the concepts, allowing us to apply them seamlessly to our work. The acronyms and interactive quizzes are especially helpful in retaining the information. Do yourself a favor and DOWNLOAD THIS APP!!

Claudia Bieber 12345 ,

Favorite app for my advertising courses in college!

This app made my advertising classes so much fun! It was great to learn about key concepts that I would need for my entire career in a fun and creative way! The quizzes at the end of each chapter still help me whenever I want to refresh my knowledge, so I would 100% recommend this app to anyone interested in the Communications field :)

Mariel Juarez ,

Fun App

Reading through textbooks can be quiet boring. Through this easy-to-read app I was able to easily learn and better understand the basic principles of advertising. I love the fun acronyms used in this app, which helped me memorized many topics, as well as the the images used. Overall, I highly recommend.


Margo Berman
12.5 MB

Requires iOS 7.1 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating
In-App Purchases
  1. Advertising Full App Purchase $5.99


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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