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All My Mobile Photo Interactive eBooks ARE NOW FREE till July 25th to commemorate our 25th year in business! GO TO >bitly.com/MDI_25< to see our story. Thanks you to the thousands of people who already downloaded my series... with the new lower pricing I am hoping to share my love and the many possibilities of this new photo art form to a wider group of people!

Koci Hernandez - From a master to your own master –– There is no better resource or inspiration in the world of mobile photography!

Joanne Carter, TheAppWhisperer.com - “Wow,this new ebook totally blew us away.  If you’re interested in learning more about mobile photography AppAlchemy is a must be on your essentials list, it is sensational”.  

Marty Yawnick, Publisher, lifeinlofi.com - App Alchemy is pure magic -- a brilliant new iPhoneography classroom-in-an-app, blurring the distinction between an ebook & interactive app.

Bob Weil, Co-author The Art of iPhone Photography - iPhone Obsessed was a seminal book and inspiration in my evolution as an artist. Immersing myself in this amazing set of tutorials, I discovered the range of expression that the iPhone made possible.

Kevin Kuster, Cheif Photo Editor, @joshjohnson - Every once and awhile someone with a singular successful voice comes out and moves the bar to a new level. I have all of Dan’s appbooks and I believe he is one of the best teachers out there and he creates a wonderful product no matter the cost.

PLEASE VISIT ME AT bit.ly/marcolinaphoto or @marcolina on Instagram

AppAlchemy is a 100 page interactive iPad eBook on Experimental Photography Processes with iPhone Apps from Dan Marcolina, the Author of the critically acclaimed iPhone Obsessed Series.

AppAlchemy features overviews of Marcolina's 40 essential apps and 32 image formulas some with detailed step by step video tutorials. Over 5 hours of video instruction altogether. It also includes many, many resource links and examples of work based around each app by some of the worlds best iPhoneographers.

N O T E: Internet connection required for best experience.

You will learn from one of the most experienced and recognized digital artist in iPhoneography today. Cut through the clutter of over 8000 photography apps and be personally introduced to Marcolina's 40 essential apps in 8 categories including:

Production Apps, like Photoforge2 and Snapseed

Grunge Apps, like Vintage Scene and Modern Grunge

Light and Blur Apps, like Tiltshift and BigLens

Toon and Graphic Apps, like Decim8 and ToonPaint

Film Looks Apps, like PlasticBullet and Dramatic Black & White

Camera Apps, like SlowShutter and CCD

HDR Apps, like Simply HDR and TrueHDR

Auto FXs Apps, like RetroCamera and Jazz

Dan gives you the inside secrets to be up and running in these apps explaining the most important creative strengths of each. But more importantly he gives you insights on how to think about picture taking, combining apps and pre-visualization for successful images. As one of the early leaders in this new "Mobile Movement" and a internationally recognized digital designer/photographer for 25 years he also shares his thoughts on what sets iPhoneography apart from traditional photography and why he considers it an important shift in the art form.

Dan gives you detailed video instruction on how he assembled some of his favorite creations, and formulas for 32 of his recent images. Along with hand picking and displaying over 130 images from the most notable iPhoneographers from around the world as they pertain to each app.

And there is even a way to submit your work for inclusion in the appBooks live gallery or add your tricks and tips to a live discussion on each app. Many iphoneography resources, equipment and other tutorials are listed in a live interactive guide.

What’s New

Version 1.75

Bug fixes... videos now play the correct size in window and other optimizations. NEW LOWER PRICE

Ratings and Reviews

2.0 out of 5
13 Ratings

13 Ratings

yourmom17 ,


I want to love this, but it's buggy. It's crashed twice already, I bought it an hour ago, links get error messages and the resource page just scrolls through pics with no formulas or info. This and iobsessed are great ideas and resources, but some of the execution is lacking. Glad I didn't pay full price.

LadyWeasel ,

The future of books... I hope.

What a cool, innovative presentation! The text and design is very clean and straight-forward but the reader is offered further options: a tutorial glides out from the left and examples of art created with that app appear if you turn your iPad. As a visual learner, I was immediately engaged and inspired. I hope publishers and authors take note of the format because I love it and want to see more like it. As far as the subject goes, this is absolutely worth buying if you're new to iPhoneography or a photo app junkie like me. I own the majority of these apps already and I still found the information useful and like I said, very inspiring. If you're new to photo apps, prepare to spend some money on apps because he's going to make you want them: his work is beautiful, unique and makes you want to create something of your own. This is a must buy for anyone who loves iPhoneography.

Photoguyinsydney ,

So much great info

I hesitated buying the app because of the price. But wow now that I've used it I am so glad I made the purchase. Really more of an e-book, the app takes you step by step in unlocking the power of so many photo apps. I've already purchase and used several of the apps that are described here.

Great step by step how to videos. And super cool examples - it's awesome how you can turn the iPad vertical to see more great photos that were manipulated using the apps.

Can't wait to watch more and bring my iPhone photography to the next level.


Marcolina Design Inc
271.9 MB
Photo & Video

Requires iOS 6.0 or later. Compatible with iPad.



Age Rating
Rated 4+
© Marcolina Slate llc


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