AppChoices 4+

Digital Advertising Alliance

Designed for iPad

    • 2.3 • 316 Ratings
    • Free



Control interest-based advertising on apps on your mobile device. California residents can submit requests to opt out of the sale of personal information under the California Consumer Privacy Act (CCPA).

AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click.

Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. 
To opt out your device ID out of IBA from a particular company, simply navigate to Device ID-Based Choice tool and set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device.

Using the new Token ID-Based Choice (beta) tool, you can opt out or revoke having your data collected or used for IBA linked to the email address you provide.
When it comes to ads in your apps based on your interests, it’s your choice.

California residents may also use AppChoices to submit requests to opt out from the sale of personal information under the CCPA for this device for some or all of the participating companies. To request an opt out for a particular company, set the Status button located next to the company's logo to "Send." Select "CA Opt Out Send All" to opt out from all the listed companies. To learn more about a particular company's policies, click on its logo.

AppChoices también está disponible en español. Solo establece la configuración al idioma español.

You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting

The CCPA opt outs provided through this Tool apply to the sale of personal information by participating companies. You may still receive advertisements that do not involve the sale of personal information subject to the CCPA.

V 2.1

What’s New

Version 2.1.7

Bug fixes and improvements

Ratings and Reviews

2.3 out of 5
316 Ratings

316 Ratings

Lucybusmc ,


I downloaded this app to opt out of targeted advertising. There are two lists available: one for CCPA advertisers and another called IBA providers. If your outside CA, the CCPA is irrelevant, so I understand, which is my case. So, the IBA is the list I care about. Both list of advertisers popped up just fine and I see very clearly those voyeurs jacking my info on the DL and bombing me relentlessly me with their crap. However, while I can see them, I can do nothing about it. The supposed option to turn them “off” is a myth. Clicking the “on” option merely takes me to a page that provides the miscreants website and company info. So, basically, I get to opt out of nothing.

Inevitable79 ,


Why do we have to keep downloading all of these apps to control our lives and privacy. I don’t understand these apps or their intentional confusing lingo. But I don’t think that by downloading these apps I’m helping anything, because now I’ve went and allowed or downloaded their (spyware) on my phone. Whatever California did to protect their citizens privacy needs to be done nationwide. Because I’m 98% sure that the people who created these trashy data stealing and ad targeting software live in California. That’s how they protect their data and their families from the same data stealing practices that they created. Well I think this app is trash and I also think cell phone companies (all of them) who sell their customers data are TRASH PEOPLE that should be held responsible for data theft. BTW Don’t forget to click on (Do Not Sale or Share my Data) on your phone companies website or app the next time you’re happily paying your bill or trying to get someone to help you. I was shocked to find out that my phone company that ive been with for about 10 years was selling and sharing my personal data this entire time.

jeffreytstarr ,

Ditto to { BATMAN }’s review of 3 yrs ago; Doesn’t Work!

When I opened the app and followed what seemed intuitive to opt out of one or all advertisers, I didn’t receive any feedback indicating the settings changed. At that point I (foolishly?) decided to read the instructions. It instructs to “simply move the switch from On to Off next to the advertising company you wish to opt out.” In my case, tapping the “digital switch” changes selection from On to Send, but nothing ever activates or verified anything being Sent. I then went to the Reviews to see if I am the only one having this issue, which would indicate to me that the problem is me and not with the app. I came upon a review written 3 yrs ago by {BATMAN} in which he writes, “...when you view the list of ad companies, and try and follow the instructions to opt out, the opt out button doesn't work. It just does nothing.” That states perfectly, my experience today as well.

So much has changed in this world over the past 3 years, but this app becoming functional is not one of them.

App Privacy

The developer, Digital Advertising Alliance, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Location

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Location
  • Identifiers

Privacy practices may vary, for example, based on the features you use or your age. Learn More

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