Control interest-based advertising on apps on your mobile device. California residents can submit requests to opt out of the sale of personal information under the California Consumer Privacy Act (CCPA).

AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click.

Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out of IBA with a particular company, simply set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device.

When it comes to ads in your apps based on your interests, it’s your choice.

California residents may also use AppChoices to submit requests to opt out from the sale of personal information under the CCPA for this device for some or all of the participating companies. To request an opt out for a particular company, set the Status button located next to the company's logo to "Send." Select "CA Opt Out Send All" to opt out from all the listed companies. To learn more about a particular company's policies, click on its logo.. .

AppChoices también está disponible en español. Solo establece la configuración al idioma español.

You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting

The CCPA opt outs provided through this Tool apply to the sale of personal information by participating companies. You may still receive advertisements that do not involve the sale of personal information subject to the CCPA.

V 1.4.1

What’s New

Version 1.4.4

Improvements and bug fixes

Ratings and Reviews

2.9 out of 5
163 Ratings

163 Ratings

Ohiptroopet ,

Nice Interface, Does it’s Job...

People need to realize, the NDAA is trying to get online advertisers to Voluntarily honor your request(s) to stop sending unwanted ads. The same principle as “Do Not Track” requests are sent. This App simply provides a more “user-friendly” version of NDAA’s own.

Until we, the end-users of the Internet, (who control the income flow by our purchasing power), elect politicians who believe in Fair Market Principals & end-user privacy rights over corporate “entity rights”, unwanted ads will be the status quo.

Geahjib ,

The app works the way it was designed

Just a reminder because lots of people are stupid and don’t read. This WILL NOT disable ads. This is only to opt out of PERSONALIZED ads. This will stop advertising companies from tracking your web/app usage and hitting you with ads targeted toward your interests. Instead you will be blasted with general ads not specifically aimed at you or your interests. The only reason I gave it one star. Is because the DAA is garbage and ads are pointless altogether. Just download the app opt out for all then delete it. All set! If you don’t want to see ads anymore get Adblock. I would recommend doing both. If you use only adblockers your app/internet usage is still tracked and sent back to the DAA but you just won’t see the personal ads they send you. So do both. Then they cant steal your info or hit you with ads. But seriously ads are garbage and they don’t work. If we want your product we will buy it. But spamming me with ads does the opposite. I won’t buy your garbage

Tucker w ,

Not sure if app has a positive effect.

In order for the app to work you have to disable the feature in your iPhone privacy settings that limits ad tracking. I don’t know if this app provides greater privacy protection than opting out of ad tracking but it seems that I have to choose between one or the other.

App Privacy

The developer, Digital Advertising Alliance, has not provided details about its privacy practices and handling of data to Apple. For more information, see the developer's privacy policy.

No Details Provided

The developer will be required to provide privacy details when they submit their next app update.


Committee for Digital Advertising and Marketing Accountability
6.5 MB

Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.


English, French, Spanish

Age Rating


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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