Control interest-based advertising on apps on your mobile device.

AppChoices gives you transparency with more than 30 participating companies (and counting), and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click.

Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out with a particular company, simply set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device.

When it comes to ads in your apps based on your interests, it’s your choice.

AppChoices ahora también está disponible en español. Solo establece la configuración al idioma español.

You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting
V 1.3.2

What’s New

Version 1.3.5

Bug fixes and improvements

Ratings and Reviews

3.4 out of 5
90 Ratings

90 Ratings

Ohiptroopet ,

Nice Interface, Does it’s Job...

People need to realize, the NDAA is trying to get online advertisers to Voluntarily honor your request(s) to stop sending unwanted ads. The same principle as “Do Not Track” requests are sent. This App simply provides a more “user-friendly” version of NDAA’s own.

Until we, the end-users of the Internet, (who control the income flow by our purchasing power), elect politicians who believe in Fair Market Principals & end-user privacy rights over corporate “entity rights”, unwanted ads will be the status quo.

Nathan Ligon ,

I guess not many people actually READ anymore

I rely pretty heavily on reviews for apps in my browsing and shopping on the App Store but if I went by was the star ratings alone I would get things wrong too often. Taking the time to actually read through the reviews for this app, I noticed that people give me a negative reviews are complaining that he does not do something it does not even advertise/claim that it will do. This app is designed to opt you out of receiving personalized ads. NOT block ads all together. So far it does seem to do a fair job at killing the personalization of ads that I see. It used to be that I could browse/shop for a particular item in one app like eBay and then use my web browser and see an ad pop up for the exact item I viewed elsewhere. I was even seeing adds related to subjects I had previously browsed online in private mode popping up everywhere no matter how many times I went to add settings and opted out which was extremely frustrating for me. So far I am seeing improvement although it does take some time for some settings to update.

Geahjib ,

The app works the way it was designed

Just a reminder because lots of people are stupid and don’t read. This WILL NOT disable ads. This is only to opt out of PERSONALIZED ads. This will stop advertising companies from tracking your web/app usage and hitting you with ads targeted toward your interests. Instead you will be blasted with general ads not specifically aimed at you or your interests. The only reason I gave it one star. Is because the DAA is garbage and ads are pointless altogether. Just download the app opt out for all then delete it. All set! If you don’t want to see ads anymore get Adblock. I would recommend doing both. If you use only adblockers your app/internet usage is still tracked and sent back to the DAA but you just won’t see the personal ads they send you. So do both. Then they cant steal your info or hit you with ads. But seriously ads are garbage and they don’t work. If we want your product we will buy it. But spamming me with ads does the opposite. I won’t buy your garbage


Committee for Digital Advertising and Marketing Accountability
3.3 MB

Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.


English, French, Spanish

Age Rating


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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