The Apple Store app provides a more personal way to shop for the latest Apple products and accessories. Get recommendations based on the Apple products you already own. Find out which accessories are compatible with your devices. Easily upgrade to a new iPhone from your current one. Keep track of your orders wherever you go. And sign up for hands-on sessions in store. You can even use Apple Pay to check out from your iPhone when you visit a participating Apple Store.

Note that the Apple Store app and certain features are available only in select countries.

How your data is used
To confirm compatibility and recommend products, the app will access both the services and the name, model, and part number of devices linked to your Apple ID. To turn off this feature, go to Account > Settings > My Devices and Services.

What’s New

Version 5.14

- Save items you like as lists. Share a list with a Specialist in store, and get a recap of the conversation sent to the app to easily buy what you like when ready.
- Enjoy videos with Audio Descriptions to hear all the product details.

Ratings and Reviews

3.5 out of 5
69.2K Ratings

69.2K Ratings

ixtapolapoquetl ,

Obviously Perfect

A critical part of the Apple experience beyond elegance in design, beyond product reliability, and beyond integrity in handling those rare occasions when support is needed, is simple thoughtfulness. The facility of use, the intuitive UI, and the ease and simplicity of discovering more and more commands effortlessly is what makes the Apple experience what it is. This is at the root of the deeply held loyalty of Apple customers.

This app is an extension of the Apple experience for purposes of buying from Apple. Nothing bad, nothing surprising, it just works as you would expect it to. Perfectly.

Airbnb Host & Guest ,


I tried to order some apple products this past Black Friday weekend with no resolve. I tried to pay for the items in my cart using Apple Pay which has my debit card, two different credit cards, and my one-week-old Apple Card. All cards have a close to zero or zero balance and work for reoccurring monthly payments as well as recent purchases at my regular grocery shopping. I spent over 2 hours on the phone with over four different phone calls with three additional apple employees. I figured there were issues with Apple being overloaded with Black Friday/Cyber Monday orders on Saturday, so I tried Sunday and again on Monday. I tried all my Apple Pay payment options and always got “Payment Not Processed.” I made sure my iOS and Apple store app were up to date. I deleted and reinstalled the Apple Store app. I restarted my phone—all of which the Apple employees had me do again over my phone calls with them. So Thursday and Friday, the apple store didn’t work. I invested in the Apple ecosystem to not deal with tech issues. I invested three extra hours in helping Apple become aware of its problems and get more orders. I missed out on the $25 Black Friday gift card, and this issue still isn’t resolved within this version of the Apple Store app and my iPhone 12 Pro Max. I wish someone would help me as much as I have helped apple become of this issue.

.yesica. ,

Don’t recommend

So on October 12 I ordered AirPods through the apple online store expecting really good service well NO I ordered them on October 12 and it said they would arrive around oct 20-22 well It took longer than that and I was like ahh it’s probably just late days pass and pass so it’s nov first and I had to do some so I contacted customer service through service wanted to save time and was attended really well but I told him my order was taking longer than what it was originally supposed to be I wasn’t trying to make a big deal he said yea my package got lost and he would REPLACE it for a new pair. I check my order status and it says I have to return air pods in order to get a replacement but wait I never even got my AirPods so I was tired of it and callled customer service and this guy was very RUDE about and said he couldn’t find my billing order so I was really frustrated about that. Later that day I called again because this wasn’t okay anymore so I called and this really nice lady helped me out and omg my billing number was there so she helped me out and today I received my stuff but don’t recommend it’s too much of a problem for a simple object not worth it don’t purchase from here just go to the store. Some guy from customer service was sooo rude l

App Privacy

The developer, Apple, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Financial Info
  • Location
  • Contact Info
  • Identifiers
  • Usage Data

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Location
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Wallet

    Get all of your passes, tickets, cards, and more in one place.

  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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