The muddy water where a lotus grows is like a world of mortality full of chaos and worries. After hibernation in winter, she grows into a pure and clean lotus. That purity and cleanness of a lotus symbolizes a non-polluted TV channel.
With amazing vitality, the lotus will go through cool autumn and freezing winter and be in full blossom in summer. The spirit of lotus is the same as the spirit of BLTV.
In year 1998, in order to emphasize the purpose of prevailing and realizing the concepts of “truth, virtue, beauty”, Master Hsing yun established Buddha’s Light Television. (BLTV). Ever since the establishment of BLTV, BLTV has been exerting itself and striving for five years for the best to instill the spirit of Humanistic Buddhism into people’s lives and thus bring blessing peace, joyfulness and happiness to the society and the world. Starting from October 2002. Buddha’s Light TV., is going to be renamed as Beautiful Life TV. Being youthful, educational, international, and civic-minded is our goal and vision. The logo, in which a lotus extends its petals, symbolizes an international view, meaning we care about the whole world and we are devoted to widespread the seeds of “heart”. The three petals that still folds inside symbolize the booming and fresh-spirited youth, the conveyance for educational ideal and our deep concern for public welfare.
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