** FREE TRIAL for one week with following in-app purchase **

Big Hairy Goal is a mind-mapping, brainstorming and progress tracking tool for creatives and software developers. It is build to be simple and effective to use, so you can just let go your flow of creativity.

** What is Big Hairy Goal?
Big Hairy Goal is an easy-to-use tool for getting your ideas down and to arrange them in a way that gives you more insight. The approach is much like a mind-map, but connections between cards can be nonlinear. It's more like a brainstorming whiteboard you attach note cards to and connect them with lines or reorder them. Big Hairy Goal automatically moves cards aside if you insert a new one somewhere. So when your paper notes ever required a total rewrite because things have gotten too crowded and no space is left to add new notes, you can imagine what Big Hairy Goal does.

** Creative Thinking
Big Hairy Goal does not require you to connect notes, you can easily just add them to the board, move them, group them and later connect them in any sequence that leads towards your goal. Big Hairy Goal is also about to pin ideas down fast. It's loaded with interaction minimizing gestures and shortcuts to support your flow of creativity.

** Visual Investigation
If you are a researcher or programmer, you may often need a picture of what is going on, how things stand to each other or things flow and interact. That's normally done using drawing apps and visualized with flowcharts, UML or organizational diagrams. But many of them are cumbersome to use and stand in your way to achieve the most important goal of the task: that you get the idea of what a system is about and to achieve the insight over a hidden cause or solution. And therefore don't bother with complex drawing tools but use Big Hairy Goal to create a rough sketch on what's going on.

** Visual Thinking
Big Hairy Goal supports three different types of cards: text, image and web addresses. Drag resources from any location like Finder and Safari or paste a screenshot into your workspace.

Create mood boards, inspiration boards or light-boxes on the fly. Move lesser attractive candidates aside and create groups. Zoom into images by selecting any and pressing the space key, just like what you are accustomed to in Finder.

** Getting things done
Big Hairy Goal is a very small progress tracking board. To design your approach and to measure your progress, cards have attributes like status, size, importance, dependencies, relations and grouping. To keep you focused, all attributes are visualized in clear colors, without distracting visual styles.

Big Hairy Goal supports your creative thinking process on what to do, what natural approaches may exist and finally getting things done.

** Pricing and Billing Details
You can try out Big Hairy Goal with all its features for free.
Download and usage of the trial are without obligations. After the trial period is over, you need to purchase a yearly subscription.

Prices may vary by location and are displayed within the app prior to making a purchase. Subscriptions will be charged to your credit card through your iTunes account. Your subscription will automatically renew unless canceled at least 24 hours before the end of the current period. You will not be able to cancel the subscription once activated. Manage your subscriptions in Account Settings after purchase. Any unused portion of a free trial period will be forfeited after the subscription is purchased.

Terms and Conditions:

What’s New

Version 2.5.6987

Better: To split cards with long text into two cards, move the text cursor to the split position and press the keyboard-shortcut for appending a listed or flow card.
Better: Hold down the shift-key while adding connections to let the arrow-head point into the opposite direction.
Better: Two cards can now have double-connections like cat-hunts->mouse and mouse-fears->cat.
Better: improved selection behaviour
Fixed: coloured rich text cards sometimes did turn into black and white.
Fixed: incorrect text style on copy/paste of card with rich text
Fixed: stability issues

Ratings and Reviews

4.3 out of 5
38 Ratings

38 Ratings

mediawolf ,

Superb! Designed to visualize and execute a large, complex project

I like trying out different tools to help me work. I have one tool that’s great for brainstorming, visualizing and creating. Another for my tasks and todo’s. Another for organizing. Etc. Well I just migrated a ton of stuff from four different apps I’ve been using into BigHairyGoal. And I’ve NEVER had a handle on the big picture of my various projects and their components as clearly as I do right now.

This app makes total sense, but no one had done it before. It combines the freeflowing, visual, zoomable layout of mind mapping — which lets me capture and show interconnections, groupings, hierarchies, etc. — with the basic semantics of tasks and execution — stages, importance, dependencies, etc.

The author has made a lot of smart design decisions in keeping with the purpose of the app. Everything from how it uses coloring and styles, to how it subtly assists here and there, like nudging things over a bit if they overlap, or re-routing lines of connection for the best clarity.

To the app's designers, bravo. And to you, if you’re considering it, highly recommended.

Olafdefleur ,

A big leap forward in Mind mapping

I've just started to use this app. I appreciate mind mapping tools like Zen, Mindnode, Scapple but with 'Big Hairy' something is evolving in the mind mapping landscape. I can't quite put my finger on it, but what I can say is the balance between 'free-flow' and discipline / creating your own categories / is very supportive of natural mind flow.

As a content creator, the most important thing for me is to maintain focus in sprints - and so far, this app is doing a great job of providing protection by its structural setup. This quality slithers a parental quality, of allowing you to play, but gently demands you keep a form of structure, so you won't overwhelm/overthink yourself into chaos. ,

Fantasic app!

Using a connected map of tasks is a pretty neat way to visualize your work. It really clarifies what you should be working on now to achieve your goal. And it's awesome to see the colors change on the map as you mark tasks complete, as it reveals the steady progress towards the goal. I find BigHairyGoal perfect for any size goals - just to think out what needs to be done. And the app been very well designed too - it's a pleasure to use. I've used Curio and OmniGraffle for the same visually-connected tasks towards a goal technique, but the many styling options in these apps can be distracting. BigHairyGoal makes good design choices out-of-the-box.


Wolfgang Berberich
12.9 MB

macOS 10.12 or later, 64-bit processor


English, French, German, Italian

Age Rating
Rated 4+
© Berbie Software


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

More By This Developer