iPad Screenshots


The Buyer Utility Map, developed by W. Chan Kim and Renée Mauborgne, is an analytic tool of Blue Ocean Strategy. It is designed to uncover hidden opportunities to create blue oceans of new market space and to test if your offering creates exceptional buyer utility. Here we introduce the Buyer Utility Map app, created by the INSEAD Blue Ocean Strategy Institute, for iPad.

What are you waiting for? Download the app to start creating your blue ocean and get a copy of the global bestseller Blue Ocean Strategy© by Kim & Mauborgne to learn more about the Buyer Utility Map and how it can help you.

What’s New

Version 1.1

User interface enhancements.

Ratings and Reviews

1.7 out of 5
3 Ratings

3 Ratings

5dogg9 ,

Wouldn’t play tutorials

I was looking forward to viewing the tutorials, but unfortunately, they don’t play.

AlejoRas ,

Great but crashes

The app and the usability is great. But it crashes, it's a shame

App Privacy

The developer, INSEAD, has not provided details about its privacy practices and handling of data to Apple.

No Details Provided

The developer will be required to provide privacy details when they submit their next app update.


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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