Brian Tracy's, Eat That Frog‪!‬ 4+

Habits, Goals, Motivation

Equilibrium Enterprises, Inc

Designed for iPhone

    • 4.0 • 7 Ratings
    • $3.99

iPhone Screenshots


NOTE: NOT a ToDo app. This is a procrastination killer that fosters the habit of focus!

Featured by Apple in iTunes Store
"New & Noteworthy"

"I love this app!"

"What's not to love about this time-proven technique to enhance productivity through complete focus!" Eric B.

Based upon Brian Tracy's international, best-selling book and procrastination killer, Eat That Frog!

The key to reaching high levels of performance and productivity is to develop the lifelong habit of tackling your major task first thing each morning. The key is to eat your "Ugliest" Frog BEFORE you do anything else, and without taking too much time to think about it.

The Truth About Frogs
Mark Twain once said that if the first thing you do each morning is eat a live frog, you can go through the day with the satisfaction of knowing that it’s probably the worst thing you'll have to do all day long.

Your "Frog" is your biggest, most important task. It's the one you are most likely to procrastinate on, even dread. Yet, it is also the one task that can have the greatest positive impact on your life and create positive results immediately.

With that in mind, "Eat That Frog,” the iPhone app, has been specifically designed and developed to ensure that your biggest priorities are handled with the urgency and focus required to make you most effective in your business and personal life.

Each day, you'll be impressed with the momentum created from tackling your most difficult tasks, and at the end of each week and month, you'll be amazed to see just how much you've completed!

Why use Eat That Frog?
There is no denying that it is our ability to focus on priorities and manage our time effectively which separates the high-achievers.

To that end, Eat That Frog! helps you to quickly establish and track your most important and impactful tasks throughout the each day.

You can create as many tasks/Frogs as you like. However, there is a catch, you can only ACTIVATE ONE FROG AT A TIME.

NOTE: This is NOT a ToDo app - it's a procrastination killer that enables pure focus.
Find out why this is the methodology used by the most productive people in the world.

Learn more at
- Establish as many custom Tasks/Frogs as you like!
- Track your daily Frog and add required steps to keep you on target
- Establish estimated completion dates for each Frog!
- Easy to understand and clean user interface
- Motivate! Upon setup or each Frog task item, you get to write WHY you must complete the task
- Track each Frog over multiple days if necessary
- Chart both completion percentages and status
- Email chart data!
- Select up to four unique Frog ribbits
- Includes Badge reminder!

"Eat That Frog! is simple, creative, fun to use and most importantly effective."
Chelsea S.

Find other leading personal development apps from Equilibrium Enterprises: The Habit Factor® and Bucket List Pro

What’s New

Version 2.1

Updated for new IOS and new device and screen sizes

Ratings and Reviews

4.0 out of 5
7 Ratings

7 Ratings

consistentwork ,

Great more worthwhile items done with this app

This has app has been very useful in helping me confront my most important tasks. I'll admit when I'm staring down a huge "to-do" item it can be intimidating but once I complete it I ALWAYS feel better. The good thing about this app is it isn't a bunch of random items to complete but rather it helps you stay focused on things that worthwhile to get completed. It won't do your work for you but if used as instructed expect results. Highly reccommended and worth money.

O'Vera ,


I love this app! I'm not experiencing any of the issues the other reviewers had using previous version -- the program runs smoothly and doesn't glitch. It's quite addictive to put in new frogs and then click "complete"; plus, suddenly I'm a lot more productive and less angry with myself. Thanks!!

ProRower ,

Not Like his book

Complete waste of money. It would seem like the app would mirror his book of the same title. It's does NOT. The description doesn't give accurate information about this app. Too bad I bought this app. It's useless to me.

App Privacy

The developer, Equilibrium Enterprises, Inc, has not provided details about its privacy practices and handling of data to Apple. For more information, see the developer’s privacy policy.

No Details Provided

The developer will be required to provide privacy details when they submit their next app update.


  • Family Sharing

    Up to six family members can use this app with Family Sharing enabled.

More By This Developer

You Might Also Like