Build your brand and grow your audience on social media with Buffer.

With the Buffer Publish mobile app, you get the intuitive social media planning and scheduling experience that has made Buffer a favorite tool for marketers, plus powerful new publishing features built especially for Instagram.

• Plan and share to Instagram, Facebook, Twitter, LinkedIn and Pinterest.
• Plan and schedule Instagram Stories.
• Maintain a consistent presence on social media, so you can build your following and influence.
• Customize your images for each social media platform.
• Preview your Instagram grid.
• Schedule a first comment with hashtags for Instagram.
• Tag users and locations.
• Collaborate with your team.
• Get world class support from your friends at Buffer.

Join the 75,000+ brands using Buffer Publish to reach more people on social media, and give your content the audience it deserves.

Terms & Conditions:

What’s New

Version 9.3.4

- Fixed bug that would cause the update options not to display.
- Made it easier to see other features throughout the app.
- Fix for Onboarding Fields in Dark Mode.
- Updated FAQ link
- Updates are now collapsed if they contain text over two lines. You can expand using the "More" button.
- Shop Grid Link Title field uses the correct keyboard type.
- Shop Grid Link editing now optimized using Next/Done return keys.
- Couple of style tweaks throughout the app, namely queue counts and character counts.
- Fixed a bug where using Haptic Touch on Instagram Reminders wouldn't load the reminder content.
- Some behind the scenes work to allow us to more easily identify issues and resolve them quicker.

Ratings and Reviews

4.7 out of 5
25.6K Ratings

25.6K Ratings

The Puddle Town Girl ,

Edited: Can’t set Instagram post locations for a week now!

Buffer finally corrected the issues below people were having with adding locations to Instagram scheduled posts. Now all is back to working perfectly and with ease. Thank you for finally solving that issue, Buffer! You are by far my favorite post scheduler and I was struggling without being able to use you. So happy to be back using Buffer!

I’ve been using this app with my Instagram business account to schedule and automatically post on the date and at the precise time without any issues until a week ago when I was setting up a post and I went to type in my location (it’s an app search feature) and the app said it couldn’t find my location (I tested multiple locations, nothing came up) and so I hit cancel on that location screen and then the entire app freezes and I can’t do anything else with the app until I restart my iPhone. I’ve contacted Buffer who says they are working on the issue, but it’s been going on for over a week. Sadly, it’s time to find another Instagram scheduling/auto post app. Buffer customer service is not helpful whatsoever!!!

Developer Response ,

Sorry for the issues here! We've resolved the issues with location tagging, we had to work with Facebook to get this resolved which took a little longer than we hoped.

bpjake99 ,

Clean UI

Best social media manager, once you can get all of your accounts added. At 20+ accounts it had proved to be a daunting task. Suggestions for improvement: include analyze with pro plan. We pay over $1,000 per year for the pro plan. We could easily just have a few of us spend $150 for a single pro plan and add analyze to it. We forked over the money not realizing that this was not an included feature. Another improvement would be time slot suggestions based off of real time analytics. The twitter extensions for best times is great, wish that was the same for all pages. I think Buffer has a long way to go, but I am totally team Buffer. I converted my team to Buffer this past month. Hoping that our CEO will continue to see value in the product. Please consider giving analyze services to pro plan members and small business members (included with the subscription). Also, it would be helpful to break down by brand. Example: group A for brand A with all accounts, Group B with brand B with all accounts, etc.

markdavidjohnson ,

So helpful. And so expensive

I am really grateful for Buffer, and I use it pretty often. I’m also happy that it has a free version, although I think it’s a bit more limited than it needs to be. I’m good with the number of platforms it allows you to connect at a time. But a queue of 10 tweets/posts means, unless I want to log in multiple times a week to add content, I can only schedule a few times a week. And that makes it NOT as helpful of a tool as it claims to be.

There used to be a middle-of-the-road paid option, I think called “Awesome,” which was more reasonably priced. But I can’t afford the “pro” or “small-business” options, so I deal with the “free” version.

Anyway, it’s a great app for queuing tweets and posts, and the one or two times I’ve had tech issues, they’ve been really helpful. A cheaper “individual-but-not-wealthy” option would earn Buffer its fifth star!

Developer Response ,

Thanks so much for your review! I hear you on the pricing, I can say that we can evaluate our pricing quite often and we don't always get it right. We do have plans below small business, though, that are much more affordable for the "one person show" type of operations!


Buffer, Inc.
97.6 MB

Requires iOS 12.0 or later. Compatible with iPhone, iPad, and iPod touch.


English, Spanish

Age Rating
In-App Purchases
  1. Pro for 1 Month $14.99
  2. Pro for 1 Year $144.99
  3. Small Business $49.99


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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