The Creative Whack Pack's 84 interactive creativity strategies stimulate you to think creatively.
• "The most impressive brainstorming tool in the App Store, hands down." —Innovation Tools
• The iPhone/iPad Universal App has 20 NEW CARDS (the Heraclitus suit)!
• "An App Store #1 Best-Seller" (Business Category)
• “The Creative Whack Pack displays business brilliance." — USA Today

The Creative Whack Pack is the App Store's "premier creative thinking/innovation tool."
The Creative Whack Pack is a “creative workshop in an App.” It consists of 84 illustrated creativity strategies. Each of these is packed with stories, examples, and questions.

These 84 creativity strategies will “whack” you out of your habitual thought patterns and allow you to look at what you're doing in a fresh way. Use the workshops to stimulate your thinking.

For: Creatives, business people, educators, students, coaches, designers, and anyone else who'd like to boost their creativity.

Based on the million-selling Creative Whack Pack card deck, this App can serve you as a: Creativity tool, mind jogger, Oracle, workshop, and coach.

“A cross between a tarot card and a best friend, the Creative Whack Pack forces your psyche to look in the mirror and challenge what it sees.” — Elle Magazine


The Creative Whack Pack is a “creative workshop in an App.” It consists of 84 illustrated creativity strategies. Each of these packed with stories, examples, and questions.

— 16 Explorer strategies highlight places to find new information.
— 16 Artist strategies provide techniques to generate new ideas.
— 16 Judge strategies lend decision-making advice.
— The 16 Warrior strategies give you the “kick” you need to get your ideas into action.
— And the 20 Heraclitus strategies stretch your thinking to a new dimension.

Work with these interactive creative strategies in the Creative Workshops.

You can use the Creative Whack Pack by yourself, or with colleagues and friends.

The ideas you generate will delight you! Your involvement in each session can be as brief a 30-second “quick hit of stimulation,” or as long as ten-minute “creative workshop.”

Roger von Oech created this product. His seminars and products have enhanced the creative thinking skills of millions worldwide. He is the author of the creativity classic A Whack on the Side of the Head, A Kick in the Seat of the Pants, and Expect the Unexpected. He also created the popular Ball of Whacks (set of magnetic design pieces) and the X-Ball. He earned his Ph.D. from Stanford University in the “History of Ideas.”

“Roger von Oech has won a loyal following around the country.”
— BusinessWeek Magazine

What’s New

Version 7.1

Fixed issue with card order on some devices

Ratings and Reviews

4.9 out of 5
105 Ratings

105 Ratings

JustinFemur ,

Since the first iPhone

This is one of the first apps I found on the appstore with my first iPhone. When I first got it, I used it every day for a couple weeks and then sparsely sporadically using it at all. I’m probably the oldest millennial from Detroit that uses it as a tool, or uses it at all. It’s great for those professionally dark moments, it’s ever better for those out of idea moments. It strikes the heart of a creative, warms the mind of an engineer, and tickles the thoughts of a logic. I’m gracious that the app has stayed alive this long and hope that it will continue on for many years to come.

Andrea Mercer ,

Good Creativity Strategies!

I really like the creativity strategies in this app. They're provocative, useful, & varied.

I like to consult the app at the beginning of my day to focus my thinking. Sometimes I'll do a quick workshop.

In the afternoon, I find that a few minutes with the Whack Pack is more productive than a half an hour staring at my computer screen!

Flyinpancake ,

Wonderful whacks!

I’ve been using the whackpack since I was fortunate enough to find an old deck of cards at a thrift store, that whack lead me to the other deck and eventually to this app. I couldn’t be happier with the quality and though provoking ideas it provides me daily. You can’t read the same whack twice! ;)


Creative Think
62.1 MB

Requires iOS 10.1 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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