Bifu | Forex · Crypto · RWA 4+

Bifu's Brand Transformation: Strategic Evolution from DecodeEX to Global Digital Finance Partner
The globally leading one-stop trading platform DecodeEX officially announced a strategic brand upgrade, the platform will be officially renamed to Bifu (Chinese name: 币富), with the simultaneous release of the newly upgraded Bifu APP.
This upgrade is not merely a brand identity refresh, but a deep implementation of the core strategy of "internationalization, diversification, and intelligence," committed to becoming users' preferred choice for global asset allocation.
Be here for you!
Transformation from Comprehensive Trading Tool to Wealth Co-prosperity
Born from globalization, established through trust chains!
Carrying on the fundamentals of the platform's founding "one-stop trading platform" concept, Bifu's brand philosophy stems from a dual mission:
- "Bi" (币): Focus on digital currency and blockchain technology frontiers, building a secure and efficient crypto asset service system;
- "Fu" (富): Extend traditional wealth management boundaries, achieving user asset appreciation and financial freedom through technology empowerment.
Bifu's core concept of "Be here for you" marks the platform's evolution from a trading tool to a "full-cycle wealth partner"—always user-centric, providing cross-border financial infrastructure support.
Three Major Segments Reshape Global User Experience
With this brand upgrade, Bifu has added the RWA (Real World Assets) section, achieving more efficient, transparent trading, management, and financing through digitalisation of physical or TradFi assets.
Frictionless switching between three major segments meets all strategic needs, from short-term trading to long-term allocation:
1. Forex (Foreign Exchange): Covers multiple currency pairs for real-time trading, supporting cross-border trade settlement and exchange rate hedging
2. Crypto (Cryptocurrency):
1. Spot Trading: Ultra-fast matching of various mainstream currencies
2. Contract Trading: Professional-grade derivatives risk control system
3. Wealth Management: Floating yield products
3. RWA: Connects on-chain yields with the real economy, achieving seamless connection between traditional finance and blockchain
Bifu's Six Core Advantages
1. RWA Launch: Fusion of Technological Innovation and Financial Paradigm
- Combining the advantages of TradFi and blockchain, significantly improving capital efficiency
- Enhances platform liquidity, unleashing trading potential
2. Comprehensive Asset Coverage with Flexible Capital Allocation
- Frictionless switching between three markets: Forex, Crypto, and RWA assets, covering a variety of trading instruments
3. Hyper-Fast Capital Flow to Seize Instant Opportunities
- Faster deposit and withdrawal speeds, enhancing the trading experience
4. Elite Strategy Ecosystem with Replicable Returns
- Copy strategies from global trading experts for easy profits
5. ORION Education Empowerment for Statistical Decision Making
- Integrated with ORION Wealth Academy, providing live strategy sessions and market insights
6. User Growth Mechanisms for Shared Platform Benefits
This massive upgrade is but the starting point of Bifu's plan of offering even more global financial services!
When the boundaries between TradFi and digital assets start to fade away, we will need a more inclusive, intelligent, and trustworthy platform — that's where Bifu comes into the picture. We aim to become the global community's essential partner for exploring the new financial era.